Tag: Lawsuits

  • Keto Natural Pet Foods vs. Hill’s Science Diet Lawsuit

    Keto Natural Pet Foods vs. Hill’s Science Diet Lawsuit

    Another day, another round of pet food lawsuits, recalls, misinformation, and drama. I suspect this is going to be a big one! On February 6th, 2024, Keto Natural Pet Foods filed a massive class action lawsuit against Hill’s Science Diet. Keto Natural Pet Foods vs. Hill’s Pet Nutrition is a hot topic, with a controversial argument.

    They claim that Hill’s Science Diet and a handful of top veterinary specialists “participated in an egregious, wide-ranging, and damaging campaign of coordinated, for-profit, faux-scientific misinformation.”

    Here is the list of Defendants listed in the lawsuit:

    • Hill’s Science Diet
    • Morris Animal Foundation – Mark Morris Institute
    • Dr. Lisa M. Freeman – Board Certified Veterinary Nutritionist
    • Dr. Darcy B. Adin – Board Certified Veterinary Cardiologist
    • Dr. Joshua A. Stern – Board Certified Veterinary Cardiologist
    • Dr. Ryan C. Fries – Board Certified Veterinary Cardiologist
    • Dr. John E. Rush – Board Certified Veterinary Cardiologist

    To put this in simple terms, Keto Naturals pet food is alleging that Hill’s Science Diet and the above list of highly-educated veterinary specialists fabricated the entire grain-free DCM heart disease debate to gain back lost market share from boutique and small food brands.

    What is the “Grain-Free DCM Heart Disease Debate?

    This issue in pet food revolves around concerns that certain grain-free diets may be linked to an increased incidence of dilated cardiomyopathy (DCM) in dogs. While some believe that grain-free and boutique diets can contribute to DCM, others argue that insufficient evidence exists to establish a direct causal relationship, prompting ongoing discussions and research in the pet food industry. You can learn more about this HERE.

    I have so many thoughts. As always, our blog relies on published evidence, common sense, and cited research. We do not resort to fear-mongering or insincere sensationalism! This blog post is your one-stop place to learn more about this issue. Please like, share, and follow. Read on, friends.

    Keto natural pet foods vs. Hill's Science Diet Lawsuit

    Keto Naturals Ketona Pet Food

    To better understand the source of this lawsuit, I did some digging into the company behind it.

    Keto Naturals is a boutique pet food company in the truest sense of the word. According to Grips Intelligence, their yearly sales revenue is below $1 Million U.S.D.

    Compare that to Hill’s Science Diet, whose 2023 revenue sits at $4 Billion U.S.D.

    If they wanted to, Hill’s could buy Keto Naturals and stuff it in a closet. Their measly revenue is not, and has never been, a threat to Hill’s Science Diet.

    Keto Naturals markets their pet food as a low-carb Keto and “natural” diet option for pets.

    The ketogenic diet trend in humans has led to the emergence of low-carb, high-protein, high-fat pet foods marketed as “keto” options for dogs and cats. (Learn more about diet trends, toxic diet culture, and white supremacy, here1)

    However, while some pet owners are drawn to these products due to their alignment with human dietary fads, there is an ongoing debate among experts about the suitability and safety of ketogenic diets for animals. There is minimal research supporting the use of Ketogenic diets, while a considerable body of evidence suggests various potential problems associated with them.

    Numerous specialists emphasize that Ketogenic diets may not be suitable for most humans either2, due to the connection with yo-yo dieting, disordered eating, and potential risks to internal heart, liver, and kidney health.

    Some dogs may have underlying health conditions that could be exacerbated by a ketogenic diet, such as pancreatitis (which is implicated here).3

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    The Keto Naturals Brand & Founder

    Here are some other things we know about Keto Naturals / Ketona Pet Food and its founder:

    • Their food is co-packed by big factories that make many other brands for other companies.
    • There is no qualified nutritionist on staff.
    • It is unclear where the recipes are from, and if a qualified nutritionist consultant was used in their creation.
    • Keto Naturals does not participate in or publish peer-reviewed research or feeding trials.
    • They have a “science” page on their website pointing to a belief that carbs are fattening for humans and dogs. That is a theory that has remained unsubstantiated and is often refuted in published research.
    • A lot of their marketing is centered around bashing competitors (Such as the Farmer’s Dog) and other food types (including raw and fresh), as well as AAFCO regulations and standard practices for food nutrient testing.
    • Their website states that their foods have never been associated with a single case of nutritional DCM. However, their market share is abysmal. Some of the revenue comes from supplements they sell, not complete diets. The company has only been around since 2018, and very few dogs eat their food.
    • Keto Naturals’ outspoken founder and CEO Daniel Schulof is a lawyer. He is not an animal scientist, biologist, qualified nutritionist, or veterinarian.

    Despite having no formal education in animal nutrition, biology, or veterinary science, Daniel Schulof has positioned himself as an expert authority on this topic and even published a book that he says has been critically acclaimed.

    He does have a $200 certificate in pet nutrition from a RACE-approved veterinary CE online course. He openly declares his readiness to challenge anyone with superior credentials, firmly believing that his knowledge exceeds theirs.

    This information is easy to find via a quick Google search, where his LinkedIn profile is publicly visible.

    He is boldly challenging a group of veterinary researchers and specialists who possess significantly more education and expertise than he does.

    I’m going to say something controversial about Keto Natural Pet Foods vs. Hill’s, but hear me out.

    I believe that the Keto Natural vs. Hill’s Science Diet Lawsuit is a brilliant marketing move.

    This news has spread rapidly across social media, leading to increased interest in Keto Naturals and higher engagement with their content.

    By submitting a controversial and potentially frivolous lawsuit, costing around $400 U.S.D., the brand has garnered significant attention in the pet community. Holistic veterinarians and “consumer advocates” are buzzing, selectively promoting information that supports the arguments presented in the lawsuit.

    How ironic.

    Keto Naturals History & the DCM Debate

    Daniel Schulof (founder of Keto Naturals) is no stranger to engaging in this controversy. He practically invented it.

    In the lawsuit document, he references an article that was published in the JAMVA on December 1st, 2018.4 This article was, at the time of his dispute with it in 2019, the most widely read article on the JAVMA website.

    He wanted that article removed, so he created a website called “Veterinary Integrity” and collected the signatures of veterinarians, scientists, human medical providers, representatives of grain-free pet food companies, and individual pet owners. His petition demanded the removal of the above editorial commentary piece from the JAMVA. (Read his demand letter HERE). 5

    Despite the submission of the petition to JAVMA, the article was not retracted.

    Certainly, the signatures he amassed predominantly reflected the views of a minority subset consisting of “holistic” veterinarians, pet food companies, and individuals inclined towards extreme “wellness” ideologies that often overlook scientific evidence. These signatures did not align with the sentiments of the majority of veterinarians and pet owners.

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    Keto Natural Pet Foods vs. Hill’s Lawsuit & Arguments

    Determining whether Keto Naturals has a case against Hill’s Science Diet would depend on various factors, including the evidence presented, legal arguments, and the interpretation of relevant laws and regulations.

    Author’s Note: Hello Danes does not necessarily agree with the following statements and arguments made in the Keto Naturals vs. Hill’s Science Diet lawsuit filing. This is being provided for informational purposes only:

    In the text of the lawsuit (which can be found here)6, the company implies and believes that:

    1. Hill’s Science Diet collaborated with several veterinary specialists to falsely claim that all “non-traditional” dog foods raise the risk of canine DCM.
    2. They deceitfully encouraged the FDA to investigate DCM cases by cherry-picking data.
    3. Studies have not proven definitive causation.
    4. They popularized the term “BEG” diets (Boutique, Exotic, Grain-Free) to implicate competitors and used blogs, websites, and social media to shape the narrative.
    5. This led to significant losses for “BEG” pet food companies like Keto Naturals, which alleges its reputation was unfairly damaged.
    6. Veterinarians who spread information about grain-free diets received it from Hill’s Science Diet and the Veterinary Defendants, raising concerns about funding and influence.
    7. The Veterinary Defendants also have a conflict of interest due to their involvement in research funded by Hill’s Science Diet.

    In this specific case, it seems like a class action is being pursued. This means that other small pet food companies could potentially join the case and seek compensation from any eventual judgment or settlement (if there is one, and that is a big if).


    As a journalist, I typically strive to remain impartial while supporting my argument with published research and science.

    It’s worth pointing out that the founder of Keto Naturals seems quite upset by what he feels is a loss of consumer trust in his brand (and thus, revenue), and he wants somewhere to place the blame.

    Conveniently, his argument also happens to stand on a very controversial platform.

    Controversy sells.

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    Grain-Free Diets and DCM Heart Disease in Dogs

    In 2014, Veterinary Cardiologists initiated communication with the FDA regarding an alarming trend they had been noticing of atypical heart disease. This led the FDA to begin collecting data from Veterinary Specialists (some of whom are defendants in this lawsuit).

    An announcement from the FDA in 20187 (four years later) aimed to gather more information from affected pet owners, sparking a prolonged debate that continues into 2024. Coincidentally, Keto Naturals Pet Food was started in 2018. The discussion had already been happening, and they were late to the party.

    Despite the implication made in the lawsuit that “no research has proven a link between grain-free foods and heart disease in dogs”, there is a lot more to that story.

    The FDA has a helpful Q&A page8 that beautifully explains a lot of the information available to us regarding DCM and Nutritional Factors.

    A study published in December 20229 showed that dogs fed non-traditional diets showed lower cardiac function and higher ventricular volume than dogs fed diets without potatoes or pulses. This study, like others, underscores the necessity for ongoing research and exploration into the matter.10

    Veterinarians nationwide consistently observe a rise in atypical heart disease cases among patients fed non-traditional, BEG, or grain-free diets. Many instances reportedly show improvement or reversal with diet change.

    While it’s very possible that most dogs can eat BEG-style diets their whole lives without issue, some cannot. It may take years to sort out why.

    The Keto Natural Pet Foods Inc. lawsuit against Hill’s Science Diet is adding fuel to the flames. To deny the hundreds of pet parents, whose pets were diagnosed with nutritional DCM and were harmed by boutique pet foods, is disingenuous.

    Moreover, nutrition science is a highly complex and expanding area of research. It’s concerning that the owner of a small company, who is a lawyer and not a veterinary scientist, feels confident in arguing so egregiously against something about which he has limited knowledge and personal experience.

    Given his background as a lawyer, one would anticipate his understanding of the peer-review process in research and science. However, it is troubling that he dismisses any critical studies and discussion on this topic, attributing it all to perceived financial influence and conflict of interest.

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    Does Keto Naturals Have a Case Against Hill’s Nutrition?

    I’m not a legal professional, so I can’t provide a definitive answer. However, I’m open to sharing my thoughts and speculations on the matter.

    Frivolous lawsuits are often considered baseless, lacking in legal reasoning or evidence to support the claims made. They may be filed for reasons such as harassment, intimidation, or to exploit the legal system for personal gain (see above, this is exceptionally good marketing for Keto Naturals brand).

    Frivolous lawsuits can waste time and resources for both parties involved and can clog up the court system.

    I observe a fledgling brand (Keto Naturals/Ketona) investing its limited time and resources into challenging top veterinary specialists and a large company (Hill’s Pet Nutrition) that is backed by extensive volumes of peer-reviewed scientific research.

    At its core, that is frivolous.

    The suggestion that multiple veterinary researchers have colluded with a single company to deliberately undermine small brands like Keto Naturals (whose revenue, even when combined with several other smaller brands, poses no threat to Hill’s bottom line) is far-fetched.

    To prevail in this case, they’ll need to provide substantial evidence that these events occurred and were intentional. Many statements in the legal filing appear akin to a toddler’s tantrum, which may not be taken seriously by a judge.

    Keto Natural Pet Food attributes its stagnant growth to the DCM “scheme” allegedly orchestrated by Hill’s Pet Nutrition and its purported co-conspirators, overlooking the simple fact that there may just not be much interest in Keto Dog Food among consumers.

    The popularity of the human Keto diet trend is waning as people become more aware of the health risks associated with extreme and restrictive diets. It’s logical to assume that a boutique pet food company attempting to capitalize on this trend would face challenges, regardless of external factors.

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    With many things in the world of pet food, there are two sides.

    On one side, there’s the often anti-science “holistic” faction, advocating for what they view as a more “natural” approach. Unfortunately, many adherents to this philosophy regularly undermine the credibility of experts and engage in the propagation of conspiracy theories. This side stands firmly with Keto Naturals, as for years they have shared the same unsubstantiated arguments that he does.

    On the other side, there’s the pro-veterinary research faction, committed to uncovering the truth through scientific methods, diligent peer-reviewed research, and evidence-based practices.

    It will be interesting to see how this shakes out, but for now, I’m choosing to continue standing with science.

    Disclaimer: The information provided regarding the KetoNatural Pet Foods Inc. vs. Hill’s Pet Nutrition Inc. lawsuit is for informational purposes only. We are not legal professionals, and any information presented is a journalistic interpretation and should not be construed as legal advice. Additionally, our site is not affiliated with, or funded by the FDA, Hill’s Science Diet, or Veterinary Researchers.

    Footnotes

    1. Diet culture is rooted in racism, white supremacy, and colonialism, Marisa Crane
      BS
      ↩︎
    2. Ketogenic diet: What are the risks? U.C. Davis. Natalie Helms ↩︎
    3. Cridge H, Lim SY, Algül H, Steiner JM. New insights into the etiology, risk factors, and pathogenesis of pancreatitis in dogs: Potential impacts on clinical practice. J Vet Intern Med. 2022 May;36(3):847-864. doi: 10.1111/jvim.16437. Epub 2022 May 12. PMID: 35546513; PMCID: PMC9151489. ↩︎
    4. Freeman, L. M., Stern, J. A., Fries, R., Adin, D. B., & Rush, J. E. (2018). Diet-associated dilated cardiomyopathy in dogs: what do we know?. Journal of the American Veterinary Medical Association253(11), 1390-1394. Retrieved Feb 13, 2024, from https://doi.org/10.2460/javma.253.11.1390 ↩︎
    5. Daniel Schulof Demand Letter to the AVMA, January 26th, 2019 ↩︎
    6. Keto Naturals Inc. vs. Hill’s Science Diet Inc. Class Action Lawsuit Document ↩︎
    7. FDA Investigating Potential Connection Between Diet and Cases of Canine Heart Disease ↩︎
    8. Questions & Answers: FDA’s Work on Potential Causes of Non-Hereditary DCM in Dogs ↩︎
    9. Owens EJ, LeBlanc NL, Freeman LM, Scollan KF. Comparison of echocardiographic measurements and cardiac biomarkers in healthy dogs eating nontraditional or traditional diets. J Vet Intern Med. 2023; 37(1): 37-46. doi:10.1111/jvim.16606 ↩︎
    10. All Trades DVM DCM Timeline ↩︎
  • The Hill’s Science Diet Recall for Vitamin D

    The Hill’s Science Diet Recall for Vitamin D

    The pet community has jumped head-first into yet another social-media-fueled panic about certain pet food brands. Once again, misinformation is spreading, rampantly! The now-closed Hill’s Science Diet Recall 1 for Vitamin D has been brought up by concerned pet parents and influencers as “proof” of a bigger problem, and I wanted more information.

    A Facebook group, led by a pet owner who claims to have been the lead plaintiff in (and “won”) the lawsuit against Hill’s Science Diet, utilizes its platform to advocate for raw and “natural” diets for pets.

    The group actively discourages members from trusting veterinarians and feeding kibble, likening it to “playing Russian Roulette with your pet“. They openly criticize brands like Hill’s, Purina, and Royal Canin, alleging they contain fillers and toxins that primarily serve the companies’ financial interests.

    That was a mouthful, but it’s important in the context of this story.

    This blog post aims to provide a comprehensive overview of Hill’s vitamin D recall, including the reasons behind the recall and why it may have been blown out of proportion.

    • Hill’s Science Diet Recall information
    • The Hill’s Class Action Lawsuit for Vitamin D (and how it was resolved)
    • How many pets were harmed by Hill’s Science Diet
    • How many pets died because of Hill’s Vitamin D Recall
    • Pet food manufacturing quality control
    Hill's Science Diet Recall

    Background on Hill’s Pet Nutrition

    Hill’s Pet Nutrition is a well-established brand known for producing premium pet foods, including heavily researched therapeutic “prescription” diets recommended by veterinarians for various health conditions. With an average 2023 revenue of over $4 Billion U.S.D., they are a major player in the pet food market.

    The company invests significantly in state-of-the-art research facilities. It employs a team of veterinarians, veterinary nutritionists, and scientists dedicated to advancing the understanding of pet health and nutrition.

    One of Hill’s most notable research facilities is the Hill’s Pet Nutrition Center in Topeka, Kansas.

    This cutting-edge facility spans over 80 acres and is equipped with laboratories and top-of-the-line animal housing areas where humane controlled feeding studies are conducted.

    Few brands meet this commitment to research and the advancement of nutrition.

    While it does elevate them above many other pet food brands, this doesn’t make Hill’s Science Diet exempt from mistakes.

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    The Hill’s Science Diet Recall for Vitamin D

    In January 2019, Hill’s Pet Nutrition received a complaint about possible Vitamin D toxicity in a dog that had eaten Hill’s canned dog food.

    Hill’s Science Diet investigated and then quickly alerted the FDA that they were issuing a voluntary recall of select canned dog foods due to elevated levels of vitamin D.

    A recall was issued on January 31st, 2019.

    Following that recall, we conducted a detailed review of all canned dog foods potentially impacted by the vitamin premix with elevated levels of vitamin D. This review included: analyzing consumer complaints; reviewing veterinarian medical consultations; auditing our supplier; and reviewing our own manufacturing and quality procedures. We then did additional product testing to ensure we had taken all appropriate action.

    Hill’s Science Diet Press Release

    Hill’s indicates in their press release that a “limited number of complaints” came in. Not thousands.

    Elevated levels of vitamin D2 can lead to potential health issues in pets, including symptoms such as vomiting, loss of appetite, increased thirst, increased urination, excessive drooling, and weight loss. In some cases, it can lead to death.

    A pet’s size and overall health affect its capacity to metabolize excessive amounts of Vitamin D.

    Following the initial recall, the FDA requested that Hill’s Science Diet conduct testing on their retention samples. Retention samples refer to portions of each production lot that are retained at the testing facility in the event of any potential issues arising.

    “Testing leading up to the January recall and the March and May recall expansions found that samples of the dog food contained excessive, potentially toxic amounts of vitamin D.”

    U.S. Food & Drug Administration (FDA)

    Of course, this is a scenario that should never happen, however, it did. There is no disputing that Hill’s Science Diet distributed contaminated food and that some dogs were made sick by it.

    I’ll dig into that more, below.

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    Hill’s Science Diet Recall Timeline

    Here is a timeline of events related to the vitamin D recall:

    January 2019 – Hill’s Science Diet Received a report of a pet sick with possible Vitamin D toxicity

    January 30th, 2019 – DSM Nutritional Products, the supplier of the vitamin pre-mix used in Hill’s Science Diet, issued a recall for the ingredient3. A single employee had included an extra drum of Vitamin D, instead of Vitamin E, into the mix.

    January 31st, 2019 – Hill’s Pet Nutrition Voluntarily Recalls Select Canned Dog Food4 for Excessive Vitamin D.

    February 1st, 2019 – The FDA started inspections of the pet food manufacturing facility.

    February 2019 – A media frenzy ensued, with countless pet owners anecdotally reporting on social media that their pet had been sick from eating Hill’s Science Diet of all kinds (including kibble) up to a year prior. (This is reminiscent of the questionable 2023-2024 “Purina Panic”).

    Many of these reports lacked solid evidence, as pet owners attributed various ailments without providing full context.

    February 11th, 2019 – One lawsuit of many, Bone et. al. v. Hill’s Pet Nutrition Inc. et. al.5 1:19-cv-00831 is filed. The text of the lawsuit indicates a belief that “As a result of online consumer complaints, Hill’s thus knew or should have known of the elevated vitamin D levels in the Specialty Dog Foods by at least February of 2018.”

    The lawsuit alleges that Hill’s Science Diet knowingly sold toxic food for an extended period, including dry pet foods that were not part of the recall. The plaintiffs claim their evidence for this assertion stems from anecdotal consumer reports observed on social media.

    February 11th, 2019 – The FDA tested two samples of Hills Prescription Diet Digestive Care i/d Low Fat (SKU Number 10423). The results showed:

    Lot code T1911124 3912 had: 100,170 to 107,282 IU/kg of vitamin D

    Lot code T1911125 3912, had 102,829 to 102,346 IU/kg of vitamin D

    Scientific literature suggests that concentrations exceeding 4,000 IU/kg of dry matter can induce symptoms, with higher levels correlating with more severe health problems and the potential for death.

    There is no question that some pets were harmed by this.

    March 20, 2019 – The recall is expanded to include additional formulas, following the testing of retention samples. Some of those formulas had not yet been distributed, and thus, posed no harm to pets.

    Hill’s Science Diet states that they have “received a limited number of complaints of pet illness related to some of these products.”

    May 17, 2019 – An additional lot code is added to the recall list when it was discovered to have been left off the March recall in error.

    All told, one source I found indicated that 86 total lots of 33 varieties of Hill’s Canned Pet Foods were recalled.

    That’s 675,000 cases—or 13.5 million cans

    November 2019 – A warning letter from the FDA nailed Hill’s Science Diet for failing to follow Hazard and Risk-Analysis prevention.

    During our inspection of your facility, FDA Investigators noted violations of the Hazard Analysis and Risk- Based Preventive Controls requirements for animal food found in Title 21 of the Code of Federal Regulations, part 507, subpart C (21 CFR part 507, subpart C).

    FDA Warning Letter to Hill’s Science Diet, November, 20196

    Some, but not all of the foods were part of the “prescription” line. No dry food or treats were affected.

    The Hill’s Vitamin D Recall was terminated on 12/21/2021, indicating that the company had responded satisfactorily and that there was no more threat to pet health.

    Hill’s Science Diet made some major errors leading up to the recall.

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    How Did Hill’s Science Diet End Up With Too Much Vitamin D?

    The manufacturing process involves the addition of specific vitamins and minerals to ensure the nutritional balance of the pet food.

    The elevated levels of vitamin D in Hill’s Science Diet products during the recall were attributed to a supplier error in the vitamin pre-mix that was used. 7

    A pre-mix should contain the correct levels of each nutrient, however, in this case, something was wrong.

    An Employee at DSM Nutrition Products, the maker of the vitamin package used by Hill’s Science Diet pet food, had supposedly poured a drum of Vitamin D, instead of Vitamin E, into the batch of pre-mix.

    Veterinary Information Network8

    How Hill’s Science Diet specifically missed the elevated vitamin in numerous lots remains to be understood. Understandably, this has caused many pet parents and veterinarians to lose trust in the company.

    Regrettably, pet owners are left to speculate, and the speculations propagated by influencers and bloggers in this field have led to significant levels of panic, fear, and misinformation regarding the topic.

    Hill’s Science Diet asserts that they have revised their criteria for third-party ingredient suppliers and have enforced more rigorous testing and safety standards internally. The issue should never have happened and Hill’s Science Diet deserves some fallout from the veterinary and pet community.

    As with many things like this, however, there is no proof of an ongoing, or widespread issue involving “thousands of deaths”.

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    How Many Pets Were Harmed by the Hill’s Vitamin D Recall?

    The exact number of pets affected by the Hill’s Vitamin D recall is challenging to ascertain.

    While Hill’s initially reported receiving complaints related to approximately 0.1% of their product volume, the actual number of pets harmed remains uncertain.

    Pet owners across various regions reported instances of illness and, tragically, some deaths potentially linked to elevated Vitamin D levels in Hill’s pet food. Many claim, online, to have experienced harm up to a year before the recall. Certain people outright blamed any foods in Hill’s product line, including cat food and kibbles that were not part of the recall.

    However, without comprehensive reporting mechanisms or centralized data collection, determining the precise extent of harm inflicted on pets is difficult.

    There is no published proof that excessive levels of Vitamin D harmed or killed “thousands of pets” as is commonly reported.

    Hill’s Science Diet addressed complaints and, upon receiving evidence from pet owners such as purchase receipts and veterinary records, willingly covered veterinary expenses related to any verifiable illnesses attributed to their products.

    Several unverifiable online reports assert that certain individuals were “offered only $5 or $10 coupons as compensation for their pet’s demise.” It is reasonable to surmise that these individuals may have lacked evidence substantiating their assertion that Hill’s food was responsible for their pet’s health issues.

    In simpler terms, there is a possibility that they attributed the issues to food not included in the recall, had no veterinary records, or their pet’s records indicated a conflicting diagnosis unrelated to the food in question. Hill’s Science Diet pet food doesn’t have a responsibility to pay veterinary bills for those people.

    Author’s Note: If you suspect your pet has been made sick by food, especially if there is a recall of that food, see a veterinarian! Get a diagnosis showing that the food caused your pet’s health condition. Save the food in its original container, and report your case to both the manufacturer and the FDA.

    Avoid online speculation and at-home diagnosis, as these things are hard to receive compensation for if damages are legitimately due.

    Some pet owners with verifiable claims declined to receive assistance and compensation from Hill’s and instead, filed lawsuits (35 of which were combined into a single class action that resulted in a settlement. More on this below).

    At its core, the class-action settlement did little more than award some lawyers a payment of cash, and worse, delayed pet owners receiving payment to cover their veterinary expenses.

    What’s more, there is no proof that any of the more egregious claims made by the lawsuits (such as Hill’s “knowingly” selling contaminated food and hiding the truth from consumers) were true.

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    The Bone vs. Hill’s Lawsuit

    As mentioned earlier, one of the plaintiffs involved in Hill’s Class Action lawsuit surrounding the vitamin D incident has become a significant influencer in the world of Holistic pet care.

    Her 13-year-old dog Duncan was suffering from pancreatitis when her veterinarian recommended a Hill’s diet to help with his symptoms. Pancreatitis is a common condition with a range of causes, including poor diet, obesity, genetics, and certain medications.

    The diet she fed to alleviate his pancreatitis symptoms was recalled two weeks after her dog died. Her veterinarian said that his enzymes were elevated, but not enough to kill him. Despite this, his health declined quickly and he was put to sleep. She had a very valid claim against the Hill’s food, as it likely contributed to his early death.

    His owner sought a minimum of $13,500 to cover her veterinary bills and the cost of replacing him with a new service dog. I was unable to determine how much of the final settlement she received.

    According to her lawsuit, which was filed jointly with two other plaintiffs who had legitimate claims against the food itself, she asserted a belief that Hill’s Science Diet was aware of the excessive vitamin D in the product and had delayed initiating a recall.

    Here is an excerpt from her lawsuit against the company, outlining one of the claims for which she sought damages:

    “Dogs that consumed Hill’s products which are not yet part of the recall are exhibiting symptoms of vitamin D toxicity. For example, Plaintiffs have heard complaints from a number of consumers whose dogs ate dry dog food (rather than canned dog food) sold under the Hill’s Prescription Diet and Science Diet brand names and who reported that their dogs’ symptoms are consistent with vitamin D toxicity. Thus, it appears that Hill’s has recalled only a subset of its affected Specialty Dog Foods.”

    From Bone et. al. v. Hill’s Pet Nutrition Inc. et. al.

    This assertion lacks concrete evidence, relying solely on unsubstantiated information gathered through social media platforms. It necessitates readers to assume that both the FDA and Hill’s Science Diet were intentionally concealing a known problem and that they didn’t investigate claims.

    When you hear people say that “Hill’s dragged their feet” or “waited 6 months to recall contaminated food“, this is where that information is coming from.

    However, without a court judgment, verifiable proof, or official statements from credible sources, such claims remain speculative and should be approached with caution.

    The plaintiff-turned-influencer often claims to have “won her case” against Hill’s, but the truth is that her lawsuit, along with others similar to hers, were consolidated into a single case. That class-action suit (more info below) ultimately led to a settlement agreed upon by both parties, not a judgment.

    Additionally, the judge ruled that her claims related to dog and cat food not covered in the settlement were excluded. She did not “win” this part of her argument.

    “The cat and dry dog food-related claims included in Bone, et al. v. Hill’s Pet Nutrition, Inc., et al., No. 19-CV-02284-JAR-TJJ, are expressly excluded from this Settlement”

    Hill’s Class Action Settlement

    That was several years ago now (2021), and there is no evidence to suggest that she has pursued these claims in a new lawsuit, let alone one with a viable argument supported by fair and verifiable evidence.

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    The Hill’s Class Action Settlement of $12.5 Million

    Several smaller lawsuits, including Bone v. Hill’s, were combined into one class action, which led to a settlement.

    A settlement in a class action lawsuit refers to an agreement reached between the parties involved in the case, typically the plaintiffs (representing a class of individuals) and the defendant (usually a company or entity). This agreement resolves the legal dispute without the need for a trial.

    As outlined in this court document9, the lawsuit progressed through legal channels, eventually culminating in an agreement between the parties involved. The settlement, valued at $12.5 million, aimed to provide financial relief to affected pet owners and underscored Hill’s Pet Nutrition’s acknowledgment of its responsibility in the matter.

    The settlement funds were allocated to reimburse pet owners for veterinary expenses related to the recall and to provide refunds for the purchase of the recalled products.

    4 million dollars of the settlement were allocated towards legal fees and counsel.

    In a settlement, all representing parties must agree to the terms.

    Thus, the plaintiffs agreed to accept a $12.5 million payout to satisfy the harm done to their pets by Hill’s mistake.

    While some may argue that the settlement amount is insufficient, it’s important to note that without evidence of additional harm, Hill’s couldn’t be deemed accountable.

    Two members of the class action formerly objected to the settlement. One of them failed to both substantiate her claim and submit a timely objection (Swaim), while the other (Hawley) was overruled with the following commentary:

    While a class member may wish to receive an unlimited amount of money from a settlement, that wish does not make the settlement unfair, inadequate, or unreasonable.”

    https://www.classaction.org/media/bone-et-al-v-hills-pet-nutrition-inc-et-al.pdf

    Anyone can make a claim or initiate a lawsuit, but only those supported by credible evidence can substantiate their case. Anecdotal online reports, lacking concrete proof, do not constitute evidence.

    12 1

    Purina Dog Food & Viral Social Panic

    This is the same thing we are seeing play out yet again with Purina in 2023-2024. A single, since-debunked viral post of heavy metals in the food sparked a public outcry where thousands of pet owners began claiming that Purina food harmed their pets.

    A considerable number of pets reportedly affected by Purina dog and cat food did not receive veterinary care, and if they did, their diagnoses were unrelated to food-related issues.

    Calls for recalls and class action lawsuits gained momentum as individuals initiated these actions based on their at-home diagnoses, attributing their pets’ conditions to the food. They don’t have toxicology reports or proof of these claims, and multiple laboratory results showed that their claims were without merit.

    The outcry is isolated to members of the social media group that is, of course, run by the “former Plaintiff from the Hill’s Recall that won her case“.

    While we can understand and empathize with her heartache, it’s important to note that there is a lot more to this story.

    5

    Notable Vitamin D Recalls in Pet Food

    Several other pet food brands have faced recalls for elevated levels of vitamin D in their products, contributing to a broader concern within the pet food industry.

    Some notable brands that have issued recalls for vitamin D include:

    1. Sunshine Mills: In November 2018, Sunshine Mills, Inc. (Evolve, Sportsman’s Pride, Triumph) issued a voluntary recall 10 of several varieties of dog foods due to elevated levels of vitamin D, which were potentially harmful to pets.
    2. Nutrisca: In December 2018, Nutrisca issued a voluntary recall 11 of its dry dog food products due to elevated levels of vitamin D, which could cause health issues in pets. The recall was later expanded.12
    3. Lidl (Orlando brand): In April 2019, Lidl, as part of an expansion of the Sunshine Mills recall, recalled specific lots of its Orlando brand Grain-Free Chicken13 & Chickpea Superfood Recipe Dog Food due to elevated levels of vitamin D.
    4. Simply Nourish: In August 2021 Simply Nourish recalled 51,000 packages of frozen dog food14, due to excess vitamin D.
    5. Fromm Family Foods: In October 2021, Fromm Family Foods issued a voluntary recall of select canned dog food products15 due to elevated levels of vitamin D. The affected products included certain 12 oz. cans of Fromm Gold Chicken Pate Dog Food and Fromm Gold Salmon & Chicken Pate Dog Food.
    6. Nutrisource: In October 2021, Nutrisource (Tuffy’s) Pet Food issued a voluntary recall 16for certain lots of Pura Vita Tetra Pak Dog food.
    7. Purina Pro Plan Elemental: In February 2023, Purina voluntarily recalled some of their EL Elemental17 prescription dry food for elevated levels of Vitamin D.

    This leads us to the question of “why”?

    Pet food companies have a responsibility to ensure the safety and quality of their products through rigorous testing and monitoring protocols. Vitamin D levels, like other essential nutrients, must be carefully controlled during the manufacturing process to prevent potential health risks to pets.

    Some smaller pet food companies have questionable testing protocols, and may easily overlook something like this (hence the reason that “no recalls” is not always a positive thing).

    For large companies that produce food for millions of pets and perform thousands of quality checks each day during production, bigger questions arise about how something like that goes overlooked.

    Typically, it’s an issue with the ingredient at the supplier level. We saw this with the Pentobarbital recalls and the melamine recalls, too.

    That doesn’t make it ok, though. Call your pet food companies! Ask them what testing they do on the ingredients before, during, and after production. Find out if they manufacture their food, or outsource it to a large co-packing facility where they have less control over the final product.

    Ongoing pressure from pet owners, as well as research and development efforts, can further enhance quality control measures, ensuring continuous improvement in pet food safety standards.

    4

    Was the Hill’s Vitamin D Issue Blown Out of Proportion?

    While any product recall can understandably cause concern among consumers, some argue that Hill’s vitamin D recall may have been blown out of proportion for several reasons:

    Limited Impact

    The recall affected specific varieties of canned dog foods (around 4% of the product line), and the vast majority of Hill’s products were not implicated. There are no verifiable reports of harm from other products.

    While there may have been many pets affected in some way by the excess Vitamin D, their symptoms would have resolved when they were no longer fed the contaminated food. Ideally, those pet parents submitted claims to Hill’s Science Diet or participated in the lawsuit as a means to recover their veterinary bills.

    Some pets may have suffered fatalities directly linked to the contaminated canned food; however, there is no documented evidence supporting the notion of widespread harm.

    While acknowledging the inexcusable nature of the deaths of those pets, it is essential to base our understanding on verifiable facts and comprehensive data rather than anecdotal reports to form a clear and accurate assessment of the overall impact of the situation.

    Lack of Proof

    While various claims have circulated regarding the supposed harm to pets and perceived deficiencies in Hill’s Science Diet’s management of the food recall, it’s imperative to underscore the absence of verified evidence backing the idea of widespread harm or negligence.

    Many blogs and influencers have crafted a narrative that may amplify concerns, yet it’s essential to approach these accounts critically and rely on concrete evidence rather than anecdotal information.

    Without substantiated facts, it’s challenging to draw definitive conclusions about the extent of harm or any alleged negligence in this matter. I encourage readers to maintain a balanced perspective and rely on credible sources for a comprehensive understanding of the situation.

    Proactive Measures

    Rather than downplaying the issue, Hill’s did take proactive measures to address the manufacturing error and ensure the safety of pets consuming their products.

    While this issue should have never happened in the first place, Hill’s Science Diet did take steps to remedy the problem and change the practices that led to it happening.

    Understandably, some people may doubt the sincerity of those measures taken by Hill’s Science Diet. However, despite any skepticism, sales of Hill’s Science Diet have consistently increased each year.

    This upward trend suggests that consumers and veterinarians place their trust in the brand. This continued patronage could stem from various factors, including the brand’s long-standing reputation, quality assurance measures, and effective communication efforts regarding product safety and improvements.

    Ultimately, the sustained growth in sales reflects a level of confidence and satisfaction among consumers and veterinary professionals with Hill’s Science Diet products.

    In my view, I would confidently choose to feed Hill’s Science Diet, particularly after the thorough research conducted for this blog post. The process revealed several misconceptions I previously held about the entire situation. I feel a sense of relief about this now, and I hope that my reporting helps others do the same.

    Disclaimer: This blog post provides a general overview of Hill’s class action lawsuit and should not be construed as legal advice. For specific legal inquiries or concerns, please consult with a qualified attorney.

    Footnotes

    1. “FDA Alerts Pet Owners and Veterinarians About Potentially Toxic Levels of Vitamin D in 33 Varieties of Hill’s Canned Dog Food in Expanded Recall” ↩︎
    2. FDA Vitamin D Toxicity in Dogs ↩︎
    3. DSM Nutritional Products Recalls Vitamin Pre-Mix Used in Hill’s Pet Food ↩︎
    4. U.S. Food and Drug Administration (FDA). “Hill’s Pet Nutrition Voluntarily Recalls Select Canned Dog Food for Excessive Vitamin D.” FDA.gov ↩︎
    5. Bone vs. Hill’s Pet Nutrition Lawsuit ↩︎
    6. FDA Warning Letter to Hill’s Science Diet, November 2019 ↩︎
    7. Hill’s Science Diet Press Release “2019 Voluntary Canned Dog Food Recall: United States” ↩︎
    8. Veterinary Information Network: “Supplier identified in Hill’s pet food vitamin D-related recalls” ↩︎
    9. Hill’s Class Action Settlement Case No. 2:19-md-02887-JAR-TJJ ↩︎
    10. “Sunshine Mills, Inc. Issues Voluntary Recall of Dry Dog Food Due to Potentially Elevated Levels of Vitamin D” ↩︎
    11. “Nutrisca Issues Recall of Dry Dog Food Due to Elevated Levels of Vitamin D” ↩︎
    12. Nutrisca “Natural Life Pet Products Expands Recall of Dry Food Due to Elevated Levels of Vitamin D” ↩︎
    13. “In Association With Sunshine Mills, LIDL Voluntarily Recalls Orlando Brand Grain Free Chicken & Chickpea Superfood Recipe Dog Food Due to Elevated Levels of Vitamin D” ↩︎
    14. “Wet Noses Natural Dog Treat Company® Voluntarily Recalls Simply Nourish Brand Frozen Dog Food Due to Elevated Levels of Vitamin D” ↩︎
    15. “Fromm Family Foods Voluntarily Recalls Four Star Shredded Entrée Canned Food for Dogs Due to Elevated Levels of Vitamin D” ↩︎
    16. “Tuffy’s Pet Foods; Inc. Issues Voluntary Recall of a Limited Quantity of Pure Vita Salmon Entrée Dog Food in a Tetrapak Carton Due to Potentially Elevated Levels of Vitamin D” ↩︎
    17. “Nestlé Purina Petcare Company Voluntarily Recalls Purina Pro Plan Veterinary Diets El Elemental Dry Dog Food in the U.S. Due to Potentially Elevated Vitamin D” ↩︎