Author: Hello Danes

  • I Watched Pet Fooled So You Don’t Have To: Part One

    I Watched Pet Fooled So You Don’t Have To: Part One

    Pet Fooled is a documentary that gained popularity in 2016 and has resurfaced on social media, drawing renewed attention. Pet parents worldwide are streaming it on platforms like Netflix and YouTube, prompting many to modify their pets’ diets based on the documentary’s content. Having never seen it, I watched Pet Fooled so you don’t have to.

    Why did I do this? Numerous veterinarians and researchers have voiced their opinions on “Pet Fooled,” but the consensus is overwhelmingly negative. They argue that it is misleading and riddled with inaccuracies, leading pet owners down the wrong path when it comes to feeding their pets.

    On the other side of the spectrum, many pet owners, natural pet stores, influencers, and a handful of fringe holistic practitioners praise and endorse the documentary.

    I was curious to understand the reasons behind the hype surrounding Pet Fooled. If you choose to watch it with me, I highly recommend going into it with an open mind AND a healthy dose of skepticism.

    Here is what I learned from watching Pet Fooled.

    Note: This is a multi-part series! Additional articles in this series will be posted below.

    Part One: “Biologically appropriate” feeding, bacteria & pathogens in raw food, and the influence of “big kibble” on veterinary schools (See Part One HERE)

    Part Two: Pet food marketing, ingredients in pet food (including corn and by-products), manufacturing, AAFCO, and FDA regulations (See Part Two HERE)

    Part Three: Pet food recalls, veterinary diets, and holistic pet food elitism (See Part Three HERE)

    pexels blue bird 7210754

    What is the Pet Fooled Documentary?

    “Pet Fooled” is a documentary film released in 2016 that examines the commercial pet food industry and advocates for alternative feeding practices for pets.

    The film raises concerns about the ingredients and nutritional quality of mass-produced pet foods and suggests that they may be harmful to pets’ health.

    “Pet Fooled” includes discussions with holistic veterinarians and pet owners who provide their insights into the pet food industry and its impact on pet health. They advocate for alternative feeding methods for pets, and ask pet owners to “do more research”.

    What Veterinarians are Featured in Pet Fooled?

    1. Dr. Karen Becker:
      • Qualifications: Dr. Becker is a proactive and integrative wellness veterinarian with a Doctor of Veterinary Medicine (DVM) degree.
      • Her passion lies primarily in wildlife rehabilitation.
      • Background: She is known for her holistic approach to pet health and has authored several books on pet care and nutrition. In addition, she has courses, a community, and an online shop where pet parents can purchase content, supplements, and food.
      • She is well known for her association with quack Dr. Mercola and controversial journalist Rodney Habib
    2. Dr. Barbara Royal:
      • Qualifications: Dr. Royal is a veterinarian with a Doctor of Veterinary Medicine (DVM) degree.
      • Background: She specializes in holistic veterinary medicine and is the founder and owner of The Royal Treatment Veterinary Center in Chicago.
      • Dr. Barbara Royal has authored a book where she shares her holistic approach to pet care, offering insights and advice on nutrition, preventive medicine, and holistic healing for pets.
    3. Dr. Lisa Pierson:
      • Qualifications: Dr. Pierson is a veterinarian who earned her Doctor of Veterinary Medicine (DVM) degree.
      • Background: She is a strong advocate for raw feeding and specializes in feline nutrition.
      • Dr. Pierson runs a popular website dedicated to feline nutrition education.

    It’s important to note that all the veterinarians showcased in “Pet Fooled” adhere to the “Holistic” and “Integrative” pet care philosophy, a perspective criticized for its tendency to reject mainstream scientific practices, avoid evidence-based approaches, and represent a minority opinion within the veterinary community.

    All three veterinarians who are interviewed in Pet Fooled also work as influencers, generating income through the sale of items such as food, supplements, online courses, memberships, and books. It’s crucial to recognize this aspect, as their viewpoints may be influenced by their financial interests.

    8

    My Approach to Watching and Debunking Pet Fooled

    As a proponent of science and a staunch advocate for evidence-based veterinary practices, I anticipated watching Pet Fooled might be challenging. I decided that it was important for me to keep an open mind, as many people love this film.

    I leashed up my muscular, athletic little Purina-fed dog, put the documentary on my headphones (podcast style), and started on the trail for an hour-long walk with Dr. Karen Becker in my ear.

    This allowed me to digest the information without frantically scribbling notes. My feet pounded the pavement as I took in every bit of classical music and the words that were fed to me in the documentary.

    Don’t worry, I later sat down to properly watch it, too. The visual aspect of Pet Fooled is part of its message, and I wanted to be prepared for it.

    Pet Fooled presents controversial narratives and makes a lot of questionable claims to support their position that kibble is unsafe, unhealthy, and not nutritious.

    Pet owners who wish to be fully educated about nutrition should continue reading below because I’m going to break this down and cite my sources. Dig in…

    1 2

    Raw Dogging Raw Dog Food

    Author’s Note: This article is not meant to be a kibble vs. raw debate, but I did feel it important to address the claims made in Pet Fooled. As always, talk to your veterinarian and feed what works best for your pet and family.

    In the film, Dr. Karen Becker is seen using bare hands to handle raw pet food from the company “Northwest Naturals” as she prepares meals for several dogs and cats in her home. A similar scene is repeated a few minutes later, when Dr. Barbara Royal is introduced to us while giving her excited, happy dog his dinner.

    It’s long been proven that raw meat, including that used in raw dog food, can contain bacteria such as Salmonella, Escherichia coli (E. coli), and Listeria monocytogenes, which may cause illness in both dogs and humans.

    Dr. Barbara Royal pulls a package of Darwin’s Raw Pet food out of a bag and says to her dog “Do you know why you don’t look 12 years old? Because your parents feed you EXCELLENT food…”

    Once her dog is finished eating its Darwin raw food meal, Dr. Royal gets on the floor and lets her pet lick her face.

    She says “Do I worry about them eating raw food and then licking me? No. I do not. [laughs]. Because the fact is, there aren’t any pathogens in that raw food. Because they’re careful with it.”

    So there it is. The first blatantly misleading and false statement in Pet Fooled.

    The truth is that Darwin’s Natural Pet Products has had a sordid history of recalls due to contamination with pathogens such as Salmonella and Listeria monocytogenes (this topic alone requires an entire blog post).

    They have been in trouble with the FDA for refusing to recall contaminated products, too. 1

    The food seen in the film being fed by Dr. Becker, Northwest Naturals, was recalled in 20182 because of Listeria monocytogenes.

    Recalls for bacterial contamination in pet foods are not uncommon. Controlling pathogens requires exceptional quality control, especially for raw brands.

    Dogs can sometimes handle these bacteria without showing symptoms, but they can still shed them in their feces, posing a risk of transmission to humans. 3

    The vast majority of veterinarians express concerns about raw diets due to the potential for contamination, which can have detrimental effects on both pets and their owners. The AVMA (American Veterinary Medical Association) advises against feeding raw diets precisely because of these risks.4

    Dr. Becker claims that the dog’s acidic stomach is there to neutralize bacteria. However, numerous reports and studies show that dogs fed contaminated food will shed those bacteria in their saliva and stool. Those bacteria are not, in fact, “neutralized” but rather, are alive and well.

    One study found that human stomachs are more acidic than dog stomachs!

    @erdvm

    MISINFO MONDAY : dogs and salmonella -dogs stomachs are acidic, but humans are more acidic. Humans can get salmonella, which tells us the pH of a stomach isn’t the whole picture -bacteria like salmonella have found ways to evade the acidic environment of the stomach, making gastric pH alone irrelevant -asymptomatic dogs can and do shed salmonella, meaning it’s not killed by the stomach -there is no evidence that raw fed dogs have any immunity to this. The case I saw was a raw fed dog and it did not survive. One health tells us we shouldn’t just focus on the pet, but the owner as well. Salmonella is infectious to humans and we should be stewarts of health!

    ♬ original sound – Emergency Veterinarian

    Not even 10 minutes into the film, I already have so many questions. The laissez-faire approach to bacterial contamination, especially coming from veterinarians (who should be very averse to disease and pathogens because they know what it can do to the body) surprised me.

    This doesn’t even touch on the subtle product placement. It could be interpreted as a clear endorsement for those companies, with both veterinarians and the producers likely receiving substantial compensation for featuring them in the film.

    I did try to watch this with an open mind, so I moved on from the misleading nature of those scenes and continued my journey with “Pet Fooled”.

    10

    Biologically Appropriate Diets for Dogs

    In the next section of the Pet Fooled, the topic of “biologically-appropriate” or “species-appropriate” diets is brought up.

    Dr. Karen Becker is a wildlife rehabilitation veterinarian, known for her expertise in treating and caring for injured and orphaned wild animals.

    Wild animals have very different dietary needs from domesticated animals. By its very nature, domestication changes animal’s gut microbiome and how they digest and utilize foods that are available to them.

    Genome studies are showing that domestic dogs have adapted to a diet that includes starches. 5

    In Pet Fooled, Dr. Becker claims that dogs “come from wolves and should eat a raw meat diet“, as if all of our pets were wild animals living in our homes.

    I went digging for the science on this one. Exciting innovations in genome research have brought us a lot of new information about our pets’ ancestors, and researchers have found that domesticated pet dogs need a different diet than wolves. 6

    The idea of a raw all-meat feast loaded with by-products (liver, bone, kidney) inspired by our dog’s wild ancestors seems nice until you consider that pet dogs live their lives indoors and don’t have to hunt and fight for their food every day.

    Dr. Becker ultimately states that feeding pets a “non-biologically appropriate diet” (aka, kibble) as a type of “nutritional abuse.

    The implication that the majority of pet owners worldwide are “abusing their pets” by feeding them kibble is significant. It’s sensational, misleading, and disingenuous.

    She explains that wolves and dogs share 99% of the same DNA. To put this into perspective, humans and chimps share 99% of the same DNA too, but you don’t see many humans consuming raw mice, raw monkeys, roots, bark, soil, and insects.

    Furthermore, it’s worth noting that the majority of raw pet food diets do not include scavenged trash, rodents, beavers, squirrels, insects, or other dogs (wolves will eat their dead). This is important to acknowledge, especially considering the “biologically appropriate” principle often cited by advocates of raw feeding.

    Domestication changes the gut and eating habits. Thanks to science, humans have benefitted from cooking and a sophisticated supply chain that offers us a wider variety of foods than ever before.

    Raw vs. Kibble Nutritional Research

    Dr. Becker suggests that the absence of research proving raw food to be the superior diet is due to “a lack of funding.” This deficiency in research is cited as one of the reasons why veterinarians refrain from recommending raw diets, alongside concerns about bacterial contamination risks.

    She then goes on to mention that kibble companies have “not produced research proving that kibble is nutritious and healthful“, but they have.

    Purina, Hill’s, and Royal Canin have poured millions of dollars into dedicated research not just for nutrition, but veterinary science as well.

    Purina sells one of the only foods on the market (Dog Chow) backed by a lifetime feeding study, and this is just one of thousands of studies done on pets and their nutritional needs.

    Effects of diet restriction on life span and age-related changes in dogs – AVMA Publications.7

    One raw pet food company, Instinct, is aiming to address this by putting funds towards researching raw diets. This is a promising move in the right direction, away from speculation and anecdotes, but far from robust.

    10 1

    Do Major Kibble Companies Influence Veterinary Classes?

    Pet Fooled boldly states that big kibble manufacturers have a significant presence in veterinary schools, influencing the curriculum and shaping students’ perceptions of pet nutrition.

    The narrator goes on to mention that there is a lack of education on raw diets in veterinary schools, too. Of course there, is, there isn’t much (if any) legitimate research proving that raw is safe and nutritious.

    Because Pet Fooled only shared one side of this discussion, I’m going to share the other.

    While the extent of industry influence remains a subject of contention, transparency and critical evaluation of educational materials are essential to uphold the integrity of veterinary education.

    Understanding pet nutrition necessitates a foundation in science and research, and with rare exceptions, it is the major kibble manufacturers that are actively engaged in these endeavors.

    Numerous peer-reviewed publications by these companies have contributed a wealth of information, ranging from strategies for treating bladder stones to mitigating the risk of bone growth issues in puppies.

    Isn’t that what we want our up-and-coming veterinarians to be learning about?

    Advocates for raw feeding could occupy a similar platform and impart peer-reviewed research and knowledge to veterinary schools; however, they choose not to.

    Throwing stones at veterinary schools, practicing veterinarians, and major kibble companies without constructive contributions does little to support their argument.

    Here is a great video from a veterinarian about this topic:

    @erdvm

    I was tagged in this video, and as always I’ll hide the face/account. This is a fairly typical string of half truths and full out misinformation. They claim vets get one day of nutrition education, that it’s taught by certain pet food companies, and that we’re all owned by a corporate entity. Nutrition is more than a class – it’s the fifth vital sign. To say that nutrition isn’t a part of EVERY class shows a misunderstanding of both nutrition AND vet school education. A simple search will show most curriculums have a semester of nutrition, and those that don’t supplement it through other classes and clinics. It’s always so interesting that these people claim vets are somehow bought and sold by these companies, yet don’t extend the same blame to their discount codes or owning an actual food store. They directly profit off their misinformation, but vets are seen as the bad guy. I’m sure you’re tired of hearing me debunk these myths but they just don’t go away. They find some new way to spin the tired old lie. Why? They have no science or studies to back up their point of view, so they have to attack veterinarians and discredit us.

    ♬ original sound – Emergency Veterinarian

    Controversial Claims Made in Pet Fooled

    This concludes part one of my series on the Pet Fooled Documentary!

    I’ve summarized the key claims from part one below:

    1. Raw feeding is inherently safer and healthier than feeding kibble: While raw feeding advocates argue that it mimics a more natural diet for pets, there is insufficient scientific evidence to conclusively support the superiority of raw diets over commercial pet foods. Additionally, raw diets can pose risks such as bacterial contamination and nutritional imbalances if not carefully formulated and prepared.
    2. Veterinary education is biased by pet food companies: While it’s important to recognize potential conflicts of interest, suggesting that pet food companies universally bias veterinary education oversimplifies the complex relationships between academia, industry, and professional organizations. Veterinary curricula typically include a broad range of nutritional education, including discussions on different types of pet diets.

    These claims are contentious because they oversimplify complex issues and lack robust scientific evidence to support them.

    It’s essential for pet owners to critically evaluate information presented in documentaries like “Pet Fooled” and consult with qualified veterinary professionals before making significant changes to their pets’ diets.

    Note: This is a multi-part series! Additional articles in this series will be posted below.

    Part One: “Biologically appropriate” feeding, bacteria & pathogens in raw food, and the influence of “big kibble” on veterinary schools (See Part One HERE)

    Part Two: Pet food marketing, ingredients in pet food (including corn and by-products), manufacturing, AAFCO, and FDA regulations (See Part Two HERE)

    Part Three: Pet food recalls, veterinary diets, and holistic pet food elitism (See Part Three HERE)

    Footnotes

    1. FDA Advisory to Pet Parents about Darwin’s Raw Pet Food
      October, 2023 ↩︎
    2. FDA Recall Alert: Northwest Naturals Raw Food
      February, 2018 ↩︎
    3. Merck Veterinary Manual
      Salmonellosis in Animals
      ↩︎
    4. AVMA Policy on Raw Diets
      ↩︎
    5. Axelsson, E., Ratnakumar, A., Arendt, ML. et al. The genomic signature of dog domestication reveals adaptation to a starch-rich diet. Nature 495, 360–364 (2013). https://doi.org/10.1038/nature11837 ↩︎
    6. Diet Shaped Dog Domestication, Elizabeth Pennissi, 2013
      “Genomic analysis reveals that dogs and humans walked similar evolutionary paths” ↩︎
    7. Effects of diet restriction on life span and age-related changes in dogs ↩︎
  • Copper in Dog Food & Liver Health

    Copper in Dog Food & Liver Health

    Recently, I was checking in on a Facebook group when somebody posted about their dog suffering from copper storage disease. This condition can cause permanent damage to the liver. It’s something veterinarians are seeing more and more of, and copper in dog food may be to blame!

    Copper Storage Disease has primarily been seen as a genetic disorder, occurring in only a handful of breeds such as Bedlington Terriers, Labrador Retrievers, Dobermans, Dalmatians, and West Highland White Terriers.

    The disease can also be influenced by dietary factors.

    Recently, liver health and copper disease have been receiving media attention. Dog breeds that are not traditionally seen with this condition are popping up with it.

    This topic has been covered by the AVMA, Tufts, Cornell University, and other well-respected veterinary organizations. As always, we approach articles with a research and evidence-based mindset. Read on!

    20

    Symptoms of Copper Storage Disease in Dogs

    Copper Storage Disease, also known as copper-associated hepatopathy or copper toxicosis, is characterized by an abnormal accumulation of copper in the liver, leading to liver damage.

    Common signs of Copper Storage Disease include lethargy, decreased appetite, and weight loss. As the disease progresses, jaundice may become apparent, characterized by yellowing of the eyes, gums, and skin due to liver impairment.

    Dogs with Copper Storage Disease may also exhibit increased thirst and urination, accompanied by a swollen abdomen caused by fluid accumulation.

    Learn more about Copper-Associated Liver Disease in this article by Tufts 1

    Behavioral changes, such as disorientation or seizures, can occur in advanced stages. Recognizing these symptoms promptly is crucial for seeking veterinary attention and initiating necessary diagnostic and treatment measures.

    Veterinarians can detect early signs of disease by tracking liver health through blood tests. Additional diagnostic tools, such as an ultrasound, may be employed to exclude other liver-related conditions if there are concerns.

    If an accumulation of excess copper in the liver is suspected, the veterinarian might suggest a liver biopsy to confirm the diagnosis.

    How is Copper Storage Disease Treated?

    Copper Storage Disease is treated with a strict low-copper diet and copper chelators which can bind to copper and remove it from the liver.

    The medications used to treat Copper Storage Disease in dogs are expensive and have side effects.

    For dogs that have accumulated dangerous levels of copper in their liver, however, this is the only way to improve their quality of life. Early detection is key.

    There is a lot of misinformation out there about veterinary diets such as Hill’s L/D Chicken Flavor Dry Dog Food (Liver Care) or Royal Canin Hepatic, but this is a great example of a time when one is necessary. These diets are professionally researched, formulated, and tested to treat specific health conditions.

    The alternative to a “prescription” low copper hepatic diet is home-cooked food. The only way to do this and fully ensure that copper intake is properly restricted is to work with a Board Certified Veterinary Nutritionist and follow the custom recipes exactly.

    We always advise seeing a veterinarian if your pet has concerning or unusual health symptoms.

    For more information on how Copper Liver Disease is treated, this article is very helpful. 2

    19

    Does Dog Kibble Contain Too Much Copper?

    Copper is an essential part of a balanced diet. However, similar to other essential nutrients like Vitamin C or D, an excess can pose problems. Over-supplementing certain vitamins and minerals, including copper, can lead to toxicity in dogs.

    I dug into some of the veterinary articles on this topic, and yes, some researchers are concerned about copper in pet food3. The rate of Copper Storage Disease seems to have risen, in tandem with two major changes in the last 20 years:

    1. A switch from Copper Oxide to a more bioavailable form of copper, Copper Sulfate
    2. Pet food trends that encourage demand for extremely nutrient-dense “holistic” diets that contain a lot of organs, meat, and certain plants such as flax seed, mushrooms, and sweet potatoes

    While this trend is only a correlation (causation has not been determined), it’s worth examining. Let’s dig into both of those in more detail!

    1. Copper Oxide vs. Copper Sulfate

    In 1997, a suggestion was put forth to discontinue the use of Copper Oxide in pet food. This proposal stemmed from a study revealing its limited absorption and utilization by the body (refer to the study HERE).4

    Pet food companies, on the advisement of AAFCO, switched to other forms of copper that are more bioavailable.

    They are commonly seen on pet food ingredient lists as copper sulfate or copper chelates such as copper proteinate, copper amino acid chelate, chelated copper, copper lysine, and copper glycinate (among others). These refer to various forms of copper compounds with organic molecules bound to them for enhanced absorption and utilization in the body.

    This move away from the use of copper oxide was done even though there had not been widespread concerns about copper deficiency in dogs.

    2. Consumer Demand for Meat-Heavy Dog Foods

    In recent times, a growing occurrence of Copper-Associated Hepatopathy could potentially be linked to the rising consumer demand for nutrient-dense pet foods rich in animal-based components and organ meats, often referred to as “natural diets” or “holistic diets”.

    Organ meats in particular are high in copper (yes, this includes freeze-dried liver treats).

    It’s worth noting that while the concept behind these types of diets is that they are more “natural”, a truly “natural” canine diet is technically based on prey behavior and scavaging. For wild dogs whose meals must be chased or found, days can go by with very little balanced nutrition.

    Put simply, nature is not nice.

    Pet dogs fed commercially prepared and extremely nutrient-dense “natural” diets are often provided more nutrition in a compact package than was ever a reality for “wild” dogs. Additionally, pet dogs typically do not engage in the level of athleticism and endurance required by animals who don’t have the comfort of a warm home and ready access to water.

    The daily abundance of nutrients can pose health risks, as over-supplementation and over-feeding are recognized as significant issues in pet nutrition.

    Later in this blog, I present data on the copper concentrations in various pet food brands, and unfortunately, the findings often support this argument. Many expensive, nutrient-dense pet foods do seem to trend high in copper.

    Additionally, there is a trend favoring pet foods containing vegetables high in copper, such as sweet potatoes, further complicating the issue.

    Determining whether a specific formula contains excessive or dangerous levels of copper is challenging due to various factors. The bioavailability of copper varies among different forms, and its intricate interactions with other nutrients can impact how the body manages or eliminates the surplus.

    Here is an interesting and informative video:

    How Much Copper is In Dog Food?

    Different pet food brands and formulas contain varying levels of copper. The Association of American Feed Control Officials (AAFCO) establishes a minimum amount of copper that all pet foods must contain.

    However, AAFCO does not set a maximum limit on copper levels (unlike Europe, which does).

    It’s important to note that you don’t need to start scrutinizing ingredient lists or searching for low-copper diets for your pet based solely on this information. As long as a pet food meets AAFCO guidelines, it should technically be safe for healthy dogs to consume, regardless of the copper levels.

    Despite various opinions on copper in pet food, the reality is that there isn’t sufficient data to confirm whether excessive amounts are harmful to all pets. As a result, some veterinarians and researchers, including 13 who advised AAFCO against setting a limit on copper in pet food, suggest that pet owners refrain from excessive worry on this topic.

    NutritionRVN on Instagram has an interesting and helpful take on this.

    For dogs with liver failure, scientifically formulated low-copper diets known as “Hepatic” diets are crucial.

    However, for typical, healthy pets, following AAFCO guidelines should be sufficient.

    That aside, there is generally no need for an abundance of copper in pet food anyway. Thus, it may be advisable for concerned pet parents to avoid foods with excessively high levels.

    The potential impact of excessive copper levels in pet food on all dogs is not yet definitively established. However, erring on the side of caution by avoiding foods with elevated copper levels is fine if you have concerns about your pet’s health.

    How to Find the Copper Level of Dog Food

    In many cases, the only way to find out how much copper is in your pet’s food is by calling them and asking. While not all companies disclose this information, reputable ones typically have it and are willing to provide it upon request. (Keep reading! I’ve done a bunch of digging for you and made a chart below).

    Because we don’t currently know what a truly safe “upper limit” is, the goal should be to compare several brands and steer clear of those on the high side.

    When you are looking for this information, find it on a dry matter basis. This is very important, and something I cover more in-depth below!

    What is a Safe Amount of Copper for Pet Food?

    Some researchers believe that copper in over-the-counter pet foods should be capped at 25 mg/kg or 25 PPM. Currently, AAFCO establishes only a minimum amount, and pet brands are left to determine the limit themselves. 5

    The FEDAIF (European Pet Food Industry Federation) sets an upper limit of 28 mg/kg or 28 ppm for copper.

    It may be advisable to choose foods that stay under 28 mg/kg whenever possible. Knowing that all AFFCO pet foods meet the minimum copper requirement necessary for health (remember, pets do need copper in their diet), a lower number is preferable.

    During a recent wellness check for my pets, my fantastic veterinarian noted that over his decades of practice, he’s observed a rise in liver and kidney disease among pets. It’s become so prevalent that he now starts monitoring for early indicators of these conditions in pets age 6 and up.

    We can’t be sure if copper is the definitive cause of that trend, but it does give me pause!

    Here is an informational article from the AVMA (American Veterinary Medical Association) arguing that attention to copper levels in pet foods is needed. 6

    I did a little market research for you, and have shared the results on the table below!

    5

    Copper Concentrations of Popular Dog Foods

    I contacted the following companies directly to create a table, which is current as of January 2024. In creating this data, I intentionally chose brands and formulas based on the following criteria:

    • Popularity in different pet food markets
    • Word on the street (some brands are “known” to be higher in copper)
    • Range of formulation types and proteins used

    Most pet food companies have numerous formulas, so I pulled specific formulas at random from their product pages.

    Some companies post copper content on their website. For the rest, I contacted each brand directly for this information. This list below is the most up-to-date data (2024) on copper levels in popular dog food brands.

    As you’ll see on the chart below, the copper levels vary significantly across brands. Some appear notably high, while others are relatively low.

    Particularly, hepatic diets are formulated with carefully controlled low copper levels, catering specifically to pets dealing with liver issues or copper storage disease. I’ve included a few of those on the list for comparison sake.

    All values listed below are on a dry-matter basis, calculated with moisture removed. This standardizes comparisons between raw, fresh, and kibble products.

    1 Mg/Kg = 1 ppm. For example, 13.00 Mg/Kg = 13 ppm.

    Please note that just because the copper level appears acceptable, does NOT mean that the other nutrient and mineral levels are. Always verify the analysis for calcium/phosphorus too, especially when feeding large or giant breed dogs.

    Food Brand & FormulaCopper in Mg/Kg (Dry Matter)
    Annamaet Grain-Free Manitok 14.59
    Annamaet Ultra13.49
    Diamond Naturals Grain Free Beef & Sweet Potato17.00*
    Eukanuba Large Breed Adult13.00
    Eukanuba Large Breed Puppy 12.00
    Eukanuba Performance 30/20 11.00
    Eukanuba Puppy Food (Lamb)15.00
    Fromm Beef Frittata Veg26.37
    Fromm Bonnehill Farms Beefibowl Beef54.70
    Fromm Bonnehill Farms Turkibowls29.39
    Fromm Duck ala Veg13.23
    Fromm Gold Large Breed Adult13.36
    Fromm Heartland Gold Adult22.74
    Fromm Highlander Beef, Oats, and Barley17.67
    Hill’s L/D Chicken Flavor Dry Dog Food (Liver Care)7.00
    Instinct Raw + Kibble Blend Grain-Free Chicken 15.53
    Instinct Raw Frozen Chicken39.00
    Instinct Raw Frozen Rabbit 55.94
    Inukshuck Marine 2539.00**
    Nature’s Logic Canine Beef Meal Feast10.20
    Nature’s Logic Distinction Pork24.80
    Nutrisource Beef & Rice15.90
    Nutrisource Pura Vida Chicken & Brown Rice17.10
    Nutrisource Element Wild Range23.90
    Open Farm Grain Free Wild Caught Salmon19.57
    Open Farm Grass Fed Beef Gently Cooked26.88
    Open Farm Homestead Turkey Rustic Stew23.02
    Open Farm Open Prairie Raw Mix 14.67
    Open Farm Lamb & Ancient Grains17.12
    Purina Dog Chow Adult (Beef & Rice)12.40
    Purina Dog Chow (Lamb)15.00
    Purina ONE Large Breed Chicken & Rice14.20
    Purina Pro Plan Complete Essentials Chicken & Rice 16.90
    Purina Pro Plan Large Breed Chicken & Rice15.10
    Purina Pro Plan Sensitive Salmon Large Breed15.10
    Purina Pro Plan Sport 30/20 Chicken 16.10
    Royal Canin Hepatic (Liver Care)7.00
    Spot & Tango Fresh Beef & Millet20.90
    Spot & Tango Fresh Lamb & Brown Rice20.40
    Spot & Tango Fresh Turkey & Red Quinoa19.70
    Spot & Tango Unkibble Beef & Barley21.90
    Spot & Tango Unkibble Chicken & Brown Rice14.60
    Spot & Tango Unkibble Cod & Salmon20.10
    Spot & Tango Unkibble Turkey & Sweet Potato15.90
    Stella & Chewy Raw Blend Red Meat45.40
    Stella & Chewy Raw Blend Wild-Caught24.20
    Stella & Chewy Raw Coated Cage Free Duck28.43
    Stella & Chewy Raw Coated Wild Caught Whitefish21.56
    Stella & Chewy Dandy Lamb (Raw)49.00
    Stella & Chewy Super Beef (Raw)44.14
    Stella & Chewy Tantalizing Turkey (Raw)19.57
    Stella & Chewy Purely Pork (Raw) 33.30
    Victor Beef & Rice16.00
    Victor Grain-Free Ocean Fish16.00
    Victor Professional15.00
    Wild Earth Maintenance Golden Rotisserie 26.80
    Wild Earth Maintenance Classic Roast 20.70
    Wild Earth Performance19.80
    Zignature Venison15.15
    Ziwi Peak Air Dried Beef28.00
    Ziwi Peak Air-Dried Chicken 26.00
    Ziwi Peak Air-Dried Mackeral & Lamb39.00
    Ziwi Peak Air-Dried Tripe & Lamb51.00
    Ziwi Peak Canned Lamb24.00
    Ziwi Peak Canned Venison22.00

    *Diamond Naturals (Diamond, Taste of the Wild, Nutra Nuggets, Kirkland/Costco) provided me with incomplete and inaccurate information. This value may not be correct. I’ve included more information about this at the bottom of the post.

    **Inukshuck Despite numerous requests, this particular brand has not responded regarding the dry-matter analysis of their copper levels. The as-fed amounts (which they did provide) range from a minimum of 27 mg/kg to as high as 39 mg/kg. It’s reasonable to anticipate that the dry-matter value will be even higher. Inukshuck is known to be a higher-copper brand.

    There are thousands upon thousands of formulas and pet food brands to choose from. If you don’t see your food on the list above, contact the manufacturer and ask for the dry-matter copper value!

    Avoid any company that refuses to provide this information or tries to divert your attention from it. If a company cannot or will not readily disclose the copper level in mg/kg on a dry matter analysis to anyone who asks for any reason, proceed with caution.

    The copper levels in the chart above are accurate as of February 1st, 2024. It’s up to the consumer to verify those values, and to understand that the amount of copper in a food is not the whole story! Zinc, for example, can affect the bioavailability of copper.

    The amount of copper a pet ingests may climb with the addition of toppers, supplements, and treats as well.

    11

    Which Pet Foods Are High in Copper?

    High copper levels in pet food can be detrimental to the health of some pets, particularly for those who cannot effectively metabolize or excrete excess copper.

    If you have a breed that is predisposed to copper storage disease, it is especially important to avoid nutrient-dense foods and toppers that are exceptionally high in copper.

    While copper is an essential mineral for various bodily functions, excessive levels can lead to toxicity. It’s important to note that copper requirements vary among different species and breeds of pets, so what might be considered high for one could be normal for another.

    Some ingredients commonly found in pet foods, treats, and supplements that are naturally high in copper include (but are not limited to):

    1. Organ Meats: Liver, kidneys, gizzards, and heart
    2. Fish: Salmon, trout, and shellfish
    3. Nuts and Seeds: Sunflower seeds, cashews, and flax seeds
    4. Legumes: Lentils, chickpeas, and beans
    5. Mushrooms: Shiitake, oyster, portabello, button
    6. Certain cereals: Oats, quinoa, and ancient grains

    Pet owners should be cautious about feeding foods high in copper to pets, especially if they have conditions such as copper storage disease, liver disease, or are predisposed to copper toxicity because of their breed or pedigree.

    Feeding commercial pet foods formulated by reputable brands that adhere to industry standards and conduct regular quality control measures can help ensure a balanced and safe diet for pets.

    Many pet food brands have questionable practices that lead to inconsistencies in product safety and nutrient levels; copper, like calcium, should be well controlled. Additionally, many homemade diets (including Dr. Judy Morgan’s “Pup Loaf”) may contain excessive amounts of copper because of the meat and organs that are used.

    Pets with diagnosed copper-associated liver disease also need to be on a heavily controlled diet with low copper levels, such as Just Food for Dogs Hepatic Diet, Hill’s L/D Chicken Flavor Dry Dog Food (Liver Care) or Royal Canin Hepatic.

    Veterinarians and researchers recommend sticking to brands that meet WSAVA recommendations, including Purina, Hill’s, Science Diet, Eukanuba, and Iam’s.

    Copper Bioavailability, Goat’s Milk, and Zinc

    One study showed that goat milk (which contains copper)7, increased the bioavailability of copper in rats.

    The widespread practice of incorporating goat milk into pet foods, especially those abundant in meat and organs, may not be the healthy nutritional practice it was once believed to be.

    Zinc can increase the absorption of copper from the pet’s diet as well. If zinc and copper are not balanced together in the formulation of the pet food, it can cause health problems in pets.

    Both Zinc and Copper are commonly found in “Multi-Vitamin” pet supplements.

    A lot of questions are also being raised about the role of zinc in the development of Copper Storage Disease.

    12

    As-Fed vs. Dry Matter Calculation

    When calculating nutrient content in pet food, it’s necessary to understand the difference between as-fed and dry matter basis. I’ll try to break this down into simple terms!

    As-fed refers to the nutrient content of the food in its original, as-packaged, and as-fed state, including moisture content. (Yes, even kibble has moisture! Around 10%).

    Dry matter removes the moisture content from the equation to provide a more accurate representation of the nutrient composition.

    This distinction is crucial because moisture content can significantly affect nutrient concentrations, especially in canned, raw, fresh, or wet foods where moisture levels are higher.

    By converting nutrient values to a dry matter basis, pet owners and professionals can make more accurate comparisons between different pet food products.

    When evaluating copper content in pet food, I recommend comparing only the dry-matter value.

    14

    Can I Detox My Dog from Copper & Other Heavy Metals?

    If you are concerned your pet has been ingesting too much copper, you need to talk to a veterinarian.

    The concept of “detox” is often oversimplified or exaggerated in popular culture, leading to misconceptions about its effectiveness and necessity. While the body does have natural processes for removing toxins, such as through the liver and kidneys, the idea of undergoing specific “detox” programs or interventions to rid the body of accumulated toxins beyond what these organs can handle is not supported by scientific evidence.

    Many products and treatments marketed as “detox” methods lack rigorous scientific validation and may even be harmful. It’s essential to approach claims of detoxification with skepticism and prioritize evidence-based practices.

    If your veterinarian is concerned about copper storage or other liver problems, they will recommend an appropriate diet and may prescribe medication to help.

    Milk Thistle Detox for Dogs

    A common ‘detox’ remedy suggested by pet owners and certain influencers is milk thistle (“Silymarin”).

    Expanding on the limited efficacy and safety research surrounding silymarin, I’d like to note that while it’s often promoted as a natural liver detoxifier, scientific evidence supporting its effectiveness and safety in dogs is limited.

    Don’t skip seeing the vet because “Susie on Facebook” told you to give your dog a “liver cleanse” with milk thistle instead.

    shallow focus photo of long coated white and gray puppy

    Low Copper Dog Food

    Low copper dog food brands cater to the dietary needs of dogs requiring reduced copper intake, such as those with copper storage disease (hepatopathies).

    These brands carefully formulate their recipes to contain minimal copper levels, ensuring the nutritional balance necessary for optimal canine health. Companies such as Hill’s Science Diet, Purina, and Royal Canin create specialized veterinary diets backed by research for this exact purpose! These foods typically require approval from a veterinarian.

    By providing controlled copper content, these specialized dog foods help manage copper-related health conditions, promoting overall well-being and longevity in affected dogs.

    For dogs that have not been diagnosed with copper storage disease or hepatopathies, it would be advisable to stick to well-formulated diets from brands such as Purina, Royal Canin, Hill’s, and Eukanuba. These diets’ copper levels consistently sit in a normal range, well below the European FEDAIC established maximum of 28 mg/kg.

    If you’re considering preparing a home-cooked diet for your dog with conditions such as copper storage disease or any other health issue, it’s recommended that you work with a Board Certified Veterinary Nutritionist. Find one HERE.

    Voyager Dog Food (Formerly The Scoop)

    After losing a dog to diet-associated Copper Storage Disease, a veterinarian created a pet food company specifically focused on eliminating this problem. The brand claims to use no Copper Sulfate or chelated copper in their formulations, instead relying on natural copper sources from meat and organs.

    I inquired with Voyager Food for information on their copper, calcium, and phosphorus levels as this information was not easy to find on their website. Please note, that none of their formulas are appropriate for large or giant breed puppies.*

    From what I can tell, a Ph.D. Nutritionist was involved in the formulation of the food; however, it is unclear if that person is on staff or simply a consultant.

    Further, unless I learn otherwise, we can assume the food is co-packed in a large factory that makes many other brands.

    So while it may be a promising option for some pet owners, I’m not convinced it’s the best or only option.

    *Voyager Foods responded to my inquiry about feeding large and giant breed puppies, to which they replied: “At the puppy stage no, but we have seen the diet do great for that 6-month and up range. For us to meet that requirement  for puppies we would have to add a copper supplement which we truly believe would go against everything we stand for.”

    I would not feed this to any large or giant breed puppy under the age of 18 months of age.

    pexels katie salerno 33273 1

    How to Prevent Copper Storage Disease in Dogs

    Because research is still needed to fully understand why diet-associated copper storage disease is on the rise, and why some dogs are more susceptible than others, there are very few regulations or recommendations for this.

    Based on the data I’ve collected, I think it’s safe to say that the following practices could help minimize risk in some pets:

    • Feed a well-balanced diet with copper below 28 mg/kg, dry-matter basis
    • Take it easy on offering food, toppers, and treats that contain a lot of copper
    • Avoid regularly creating nutrient-dense food bowls that are loaded with high-copper ingredients such as goat milk, organs, flax seeds, mushrooms, and sweet potatoes
    • Do not give “multi-vitamin” supplements that contain copper and/or zinc
    • Reduce all of the above factors as much as possible if you have copper pipes or use well water that is untested and/or unfiltered
    • Stick to WSAVA-compliant food brands such as Purina, Hill’s, and Royal Canin
    • See your veterinarian often for checkups, and ask about monitoring liver and kidney health

    As always, if you are making a homemade diet for your pet (no matter the recipe), consult with a Board Certified Veterinary Nutritionist.

    Are you concerned about copper in your pet’s food? Have you had a problem with a pet experiencing copper storage disease or health problems related to the liver or kidneys? Please leave your comment below!

    I, for one, look forward to seeing a LOT more research on this topic.

    Footnotes

    1. Copper Associated Liver Disease in Dogs ↩︎
    2. DVM 360 Diagnosing & Treating Canine Copper Associated Hepatopathies
      08/01/2018 ↩︎
    3. Cornell Researchers Warn of Excess Copper in Dog Diets
      Article
      By Greg Cima
      March 17, 2022 ↩︎
    4. Cupric oxide should not be used as a copper supplement for either animals or humans
      DH Baker
      The Journal of Nutrition, 1999•academic.oup.com ↩︎
    5. AAFCO Reaffirms Guidelines on Copper in Dog Food ↩︎
    6. Is it Time to Reconsider Current Guidelines for Copper Content in Commercial Dog Foods?
      American Veterinary Medical Association ↩︎
    7. Goat Milk Has Beneficial Effect on Bioavailability of Copper in Rats

      ↩︎

    *Diamond Pet Food Response to Copper Levels in Pet Food

    When I first inquired about copper levels in Diamond Pet Foods (a manufacturer whose brands include Diamond, Taste of the Wild, Kirkland/Costco, 4 Health, and Nutra Nuggets) they responded by telling me that all foods have 17 mg/kg of Copper.

    Having noticed that all other pet food brands had variable copper levels based on the formula, I inquired further. It seemed odd to me that every formula had exactly 17 mg/kg.

    It took them two days to respond, at which point a veterinarian returned this note to me:

    The copper level is an average level based on the typical analysis across the formulas as the majority of the copper in the recipes comes from the mineral premix. Ingredients that contribute significant copper, such as liver, are not included in any of our recipes.

    D. Wilhite, DVM
    Veterinary Team [Diamond Pet Foods]

    This clues me into two major observations of Diamond pet foods:

    1. They don’t have, or won’t share the specific copper levels of each formula (as they provided me with an “average” across all formulas
    2. Consequently, they might not be consistently testing and verifying copper levels in their pet foods through laboratory analysis, which raises concerns regarding quality control
    3. Diamond Brand does NOT meet WSAVA recommendations, as one of the guidelines is that the pet food company should be able to provide the nutrient level of all essential nutrients (which they have failed to do)

    During my discussion with Diamond regarding pet food, they indicated that they do not employ a qualified nutritionist (DACVN or PhD in Nutrition) on their staff and primarily engage with consultants.

    Interpret this information as you see fit; however, to me, it raises several red flags, especially if I’m concerned about copper in my pet’s food.

  • Are There Euthanized Animals in Pet Food?

    Are There Euthanized Animals in Pet Food?

    In the wake of the social media frenzy about Purina Pro Plan, I was encouraged to create a pet food safety series (of which this is the first installment). The topic of this article is about euthanized animals in pet food, based on a comment that I’ve seen all too often being spread around on social media.

    “Veterinarians and dog shelters sell euthanized animals to pet food companies. They are then ground up with their collars and everything, and put into pet food.”

    A surprising number of people believe this gut-wrenching theory. Let’s dig in.

    Euthanized Animals in Pet Food

    Are There Euthanized Animals in Pet Food?

    Unlikely. This is not a widespread issue, nor are there any verifiable reports that this practice is done intentionally by any pet food company.

    But as always, there is more to this story.

    The theory about euthanized pets in dog and cat food has circulated on the internet from day one. In all fairness, some variation of this scenario has occurred.

    Pentobarbital is a drug frequently used to euthanize animals, including pets.

    A handful of pet food companies have faced issues involving recalls and FDA scrutiny due to the discovery of Pentobarbital in their products. It all started in late 2016 when one pet died and a few others became sick after eating Evanger’s canned food.

    As a result of this, tests were done on more than a dozen pet food brands. The euthanasia drug was found in 9 out of 15 cans of Gravy Train.

    Evanger’s

    J.M. Smucker/Big Heart Pet Brands (Gravy Train, Kibbles n’ Bits, Skippy)

    Party Animal (Cocolicious)

    Against the Grain

    Recalls were issued, and a media frenzy on this topic began.

    The source of Pentobarbital in Gravy Train was determined to be beef fat, purchased from the JBS Souderton Inc. meat processing facility in Souderton, PA.

    JBS had also supplied beef tallow Champion Pet Foods (Acana/Orijen Brand), and despite the potential presence of contaminated beef fat in their product, the company opted not to issue a recall.

    Substantial inquiries arise regarding the circumstances surrounding this occurrence, the actions taken to address it, and the measures implemented to prevent its recurrence in the future.

    trent jackson PGgk TgIq7w unsplash

    Can Pet Food Companies Use Euthanized Animals?

    Reputable pet food companies steer clear of this practice by meticulously selecting ingredients and enforcing rigorous quality control measures to detect any adulterated or contaminated products throughout the entire production process, from sourcing to final inspection.

    The FDA specifically prohibits pet food companies from using meat sources that contain Pentobarbital1. Any trace of the drug renders the product “adulterated” and it is removed from the market.

    However, the lack of oversight in some regions has led to questions about the sourcing and quality of ingredients used in pet food. 2

    There is a growing demand for clearer labeling and higher standards in the pet food industry.

    It’s important to acknowledge that the majority of pet food companies prioritize the creation of a safe and nutritious product.

    Their emphasis on these aspects is driven by the understanding that without a strong focus on safety and nutrition, consumers would likely refrain from purchasing their products, resulting in a loss of revenue for the companies.

    To put this simply, while this has occurred in the past and could occur again, the risk is low. Especially if you are choosing pet food companies with industry-leading protocols for food safety, batch testing, and ingredient sourcing (more on this below).

    pexels jozef feher 1800314 1

    How Does Pentobarbital End Up in Pet Food?

    Pentobarbital can potentially end up in pet food through various avenues, including the presence of euthanized animals in the rendering process, which is the process of converting animal tissues into usable materials like fats and proteins for various industries (including pet food).

    If euthanized animals are not properly segregated from the rendering process, residues of pentobarbital from euthanasia drugs may remain in the rendered material and subsequently contaminate the pet food.

    JBS Souderton Inc., the provider of the contaminated beef tallow used in various questionable pet food brands (Including Kibbles & Bits, Orijen/Acana, and Evanger’s), faced scrutiny from the FDA.

    A warning letter to JBS Souderton dated April 23rd, 20193, reveals that repeated inspections of the processing plant uncovered numerous instances of cleanliness, sanitation, and sourcing violations, along with the discovery of Pentobarbital in product tanks at the facility.

    While JBS Souderton bears initial responsibility, the pet food companies that incorporated the contaminated beef tallow into their products also have significant accountability to address.

    3 1 20231129 211402 jpg

    Pet Food Myth: Shelter Animals in Pet Food

    The above information has led many people to conclude that all pet foods contain euthanized, ground-up shelter pets.

    To put this bluntly, that is a big stretch. There is no truth, let alone verifiable proof, of this claim.

    We can substantiate past issues with Pentobarbital in pet food, particularly among brands sourcing beef tallow from JBS Souderton.

    During an investigation into the contaminated beef tallow, tests for dog and cat DNA were conducted, revealing the absence of such DNA in the product.4 This finding indicates that the source of Pentobarbital likely originated from cows and horses. It was not from shelter pets.

    Beyond the brands that had Pentobarbital in their pet foods, any further claims remain speculative.

    Of course, sensationalism SELLS.

    The idea of using ground-up shelter animals in pet food is provocative, controversial, and deeply concerning to pet parents who prioritize the well-being and quality of nutrition for their beloved pets.

    It is also a broad, sweeping generalization that has caused needless and untold amounts of fear and anxiety for pet parents.

    pexels kateryna babaieva 3715585 1

    How To Find a Pet Food With Good Quality Control

    The trick to this is not to avoid commercially prepared pet foods. It’s to learn how to choose brands that are transparent, ethical, and have good quality control practices.

    It doesn’t matter how nice, holistic, or organic the marketing of that brand is; they are still subject to making mistakes and engaging in questionable sourcing and testing practices.

    To find a pet food with excellent quality control, consider the following steps:

    1. Research reputable brands: Look for pet food companies with a strong reputation for transparency, quality ingredients, and rigorous quality control measures. Your veterinarian is a good place to start, as they often communicate directly with certain pet food companies and have insider information about their plants, quality, sourcing, and nutrition science. Here is a great example of a brand with exceptional attention to quality control5, where they indicate that over 1000 lab analyses are done every day during all stages of production.
    2. Check for certifications & guidelines: Seek out pet foods that adhere to regulatory guidelines such as those set by the Association of American Feed Control Officials (AAFCO).
    3. Review ingredient sourcing: Opt for pet foods that prioritize high-quality, responsibly sourced ingredients and provide detailed information about their sourcing practices. (A great example of a good sourcing page looks like THIS.)6
    4. Look for quality control information: Check the manufacturer’s website or contact customer support to inquire about their specific quality control processes, including testing for contaminants and adherence to safety standards. Exceptional pet food companies are testing at all stages of production, and maintain batch samples for some time after the food is distributed.
    5. Ask who formulates the food: companies that have several highly qualified nutritionists, food scientists, and veterinarians on staff are much more likely to produce food that is safe, nutritious, and bioavailable.

    Another valuable resource is the WSAVA recommendations for pet food manufacturing, which serve as a comprehensive set of guidelines for ensuring the production of safe and high-quality pet food. You can read more about choosing foods that follow WSAVA guidelines HERE.7

    play bow 181428759 resized 56a26a9c5f9b58b7d0c9ff08

    Final Verdict: Myth Busted

    This is a big jump. No, your neighbor’s dog, your local shelter animal, and some dogs from a hoarding situation down the street are NOT in your pet’s food!

    It is neither honest nor ethical to suggest that all brands incorporate ground-up euthanized animals due to the actions of a few companies that sourced low-quality ingredients.

    Has euthanasia drug been found in pet food? Yes.

    Have ground-up pets and collars been found in pet food? Not that I’ve seen, anywhere.

    Is this a widespread problem? No.

    Is Pentobarbital in pet food likely to harm your pet? No, because even if it does end up in the food, it is likely to be in very low and nearly untraceable amounts. While this doesn’t justify its presence, it does make the likelihood of harm extremely improbable.

    Each year, 300-400 new pet food brands enter the market, attempting to compete alongside a small group of popular legacy brands with established practices.

    The tiny handful of questionable brands that were caught with contaminated ingredients do not accurately represent the vast majority of pet food options available.

    My opinion? When it comes to pet food safety, there are bigger fish to fry.

    What do you think? Leave your comments below! Discussion is welcome and encouraged.

    Footnotes

    1. FDA Questions & Answers: Are There Contaminants in Pet Food?
      07/29/2021 ↩︎
    2. AAHA Notice About Recalled Pet Food Due to Pentobarbital
      02/16/2018 ↩︎
    3. FDA Warning Letter to JBS Souderton Inc.
      04/23/2019 ↩︎
    4. FDA Laboratory Information Bulletin on Pentobarbital in Pet Food ↩︎
    5. Royal Canin Quality Control Practices ↩︎
    6. Nestle Purina Responsible Sourcing Standard PDF
      07/2018 ↩︎
    7. WSAVA Guidelines and Recommendations ↩︎
  • 5 Dog Trainer Red Flags (and How to Spot Them)

    5 Dog Trainer Red Flags (and How to Spot Them)

    With countless dog trainers competing for your attention and hard-earned money, navigating the selection process can be daunting. It becomes even more challenging if you’re unsure about what makes a dog trainer good! I’ve compiled five dog trainer red flags, and am including some information to help you easily spot the warning signs.

    The dog trainer you select plays a pivotal role, impacting not only the training experience but also the relationship you share with your canine companion.

    If you have a new puppy or are facing troublesome behavior with an older dog, this post is for you! In this article you’ll find:

    • How to spot (and avoid )trainers that use extreme and one-size-fits-all dog training methods
    • What credentials and reviews to look for when choosing a dog trainer
    • Information about board and train opportunities
    • Humane dog training methods that work!
    13

    1. Extreme Dog Training Methods

    Mention dog training methods in any social group online and you will spark a massive debate. People are rabid about their dog training beliefs, and won’t hesitate to throw shade at others over it.

    Once again, life is proving to us that extremes are never good.

    I look at dog training like a big circle. In the middle of that circle lies the humane treatment of animals, common sense, critical thinking, and appropriate boundaries.

    Along various spurs coming from that circle are extreme dog training concepts. Some endorse the idea of never uttering the word “no” to a dog in any form, while others take a more concerning path, resorting to harsh intimidation and physical punishments.

    Dogs are sentient beings that deserve our respect.

    Here are two red flags to watch for when choosing a trainer:

    “Force-Free”, the Impossible Training Method

    Force-free dog training is one of those things that sounds nice on paper. In reality, the foundation of effective dog training lies in a force-free approach.

    However, solely adhering to this concept in practice often leads to dogs becoming confused and frustrated. In essence, freedom and choice are limited so that the trainer never has to tell the dog “no”.

    Unfortunately, for many dogs, that translates to a life confined to a leash, crate, or behind closed doors, while the underlying issues are never truly resolved.

    Ethical and effective force-free training demands a high level of skill—something many trainers unfortunately lack.

    Opt for trainers who prioritize “Positive Reinforcement” instead, as they are generally more open to employing diverse training methods tailored to meet the unique needs of individual dogs.

    Alpha-Dominance/Kuhler/Police K9

    These approaches fall under the category of “traditional” methods and are often featured on reality television dog training shows, such as Cesar Milan’s “The Dog Whisperer.”

    Old-school training techniques grounded in alpha-dominance concepts tread a fine line, bordering on dog abuse. Recognizing these methods as red flags is crucial when evaluating potential dog trainers.

    Key elements of these training techniques may include:

    1. Physical Corrections: Advocates of this approach may use physical corrections, such as repeated leash jerks or collar corrections, to establish dominance and correct undesirable behavior. Some trainers may even encourage owners to engage in actions like jabbing their dog, kicking the dog in the side, biting their dog’s ear, or holding the dog down in a submission position until the dog “gives up.”
    2. Hierarchy Establishment: The training focuses on establishing a clear hierarchy, with the owner positioned as the alpha. This may involve controlling resources, such as food and toys, to reinforce the owner’s dominance.
    3. Body Language Emphasis: Trainers may emphasize using assertive body language to convey dominance, including maintaining eye contact and using certain postures to assert control.
    4. Correction-Based Techniques: Punishment-based techniques are often employed to discourage unwanted behaviors, to reinforce the owner’s role as the dominant figure. Pet owners may be encouraged to throw bags of chains at their pet, or employ a shock collar at high levels so the dog yelps.

    Critics argue that alpha/dominance and other “traditional” training methods can be harsh and may lead to fear or anxiety in dogs. We agree. These methods are dated and have no place in modern dog training.

    2 1

    2. The ‘Quick Fix” Dog Trainer

    Dog trainers who advertise a ‘quick fix’ to behavior often raise red flags as these claims can be misleading and potentially harmful.

    Behavioral issues in dogs are complex and varied, requiring a nuanced and individualized approach. Promising swift solutions may indicate a lack of understanding of the underlying causes of a dog’s behavior or an inclination towards shortcuts that overlook the importance of addressing root issues.

    The shortcuts are the most alarming part of “quick fix” dog training methods, as they often involve extremely harsh and unfair punishments.

    Trainers who prioritize quick fixes may resort to methods that mask symptoms temporarily without addressing the core problems, risking long-term behavioral repercussions or potential stress for the dog.

    Pet owners should be cautious and opt for trainers who emphasize a patient, gradual, and comprehensive approach to behavior modification.

    Tread very cautiously with dog trainers who use the following phrases in their marketing:

    • “I guarantee that your dog will never do XYZ again”
    • “In just 10 days, I can put a STOP to all bad behavior in your pet”
    • “Puppy training classes are a scam. All dogs can be fully trained in just 2 weeks.”
    • “Most clients notice a dramatic and permanent improvement after just one hour of my training”
    3 3

    3. The Trainer with Limited Transparency

    Trainers who are vague about their techniques, hesitant to answer questions, or unwilling to provide information on their approach may have something to hide.

    Tread extra cautiously with dog trainers who will not allow you to visit their facility or observe them training other dogs, especially if you plan to sign your pup up for a board and train package.

    A lack of transparency can leave pet owners uninformed about the training process, making it challenging to assess the well-being of their dogs during sessions.

    Reputable trainers openly share their methodologies, experiences, and success stories, fostering a transparent relationship with clients.

    The Trainer Who Shames Other Trainers

    In tandem with a lack of transparency, tread very cautiously with trainers who spend a lot of time bashing other trainers and methods.

    pexels jozef feher 1800314 1

    4. The “Nutritionist” Dog Trainer

    Many dog trainers take the opportunity to beef up their resume with a pet nutrition certification, allowing them to position themselves as experts when it comes to feeding pets.

    Do not fall for this. The reality is that a significant number of dog trainers are merely repeating information they acquired while obtaining inexpensive online certificates from non-accredited (and often controversial) sources.

    Dog trainers are not in any way qualified to be giving nutrition or health care advice unless they also happen to be veterinarians, veterinary nutritionists, or certified veterinary technicians with continuing education and credentials in companion animal nutrition.

    While their intentions may be good, it’s essential to approach their information with a degree of skepticism. If your dog trainer is shaming you for choosing a certain dog food brand or advising you to disregard your veterinarian’s guidance, especially when your pet is dealing with a health issue, consider it a red flag.

    10

    5. The Weekend Dog Trainer with No Insurance

    While passion for dog training is admirable, a lack of liability insurance suggests a potential lack of commitment and professionalism.

    Trained and experienced dog trainers typically carry insurance to protect both themselves and their clients in case of unforeseen incidents.

    Weekend trainers, who may only provide services casually, might not be adequately equipped to handle various situations or emergencies. Choosing a dog trainer without insurance poses a risk, as any mishaps during training sessions may result in financial and legal consequences for both the trainer and the pet owner.

    Pet owners are advised to prioritize certified, insured, and professional dog trainers to ensure the safety and well-being of their beloved companions.

    2 3

    How to Choose a Good Dog Trainer: Avoid Dog Trainer Red Flags

    Once you’ve eliminated trainers based on the red flags listed above, you still have many to choose from. Here are some essential tips to help you make an informed decision when choosing a dog trainer for your pet:

    1. Credentials and Certification:
      Look for trainers with formal education or certification in dog training. Reputable certifications come from organizations such as the International Association of Canine Professionals (IACP) or the Certification Council for Professional Dog Trainers (CCPDT).
    2. Training Methods:
      Understand the trainer’s approach to training. Positive reinforcement and “Balanced” training techniques are widely accepted and effective.
    3. Personalized Approach:
      Choose a trainer who tailors their methods to the specific needs and temperament of your dog. A one-size-fits-all approach may not be effective for every dog.
    4. Transparency:
      Opt for trainers who are transparent about their training methods, experience, and success stories. Avoid those who are vague, unwilling to answer questions, or lack openness about their practices.
    5. Observation Opportunities:
      A good trainer allows you to observe a training session or actively participate. Avoid trainers who don’t provide opportunities for you to see their methods in action.
    6. Understanding Canine Behavior:
      Ensure the trainer has a deep understanding of canine behavior, body language, and psychology. This knowledge is essential for addressing behavioral issues effectively.
    7. References and Reviews:
      Seek references from previous clients or read reviews online. Positive feedback from other pet owners can be a valuable indicator of a trainer’s competence.
    8. Professionalism:
      Assess the trainer’s professionalism, punctuality, and communication skills. A good trainer communicates effectively with both you and your dog.
    9. Insurance:
      Confirm that the trainer has liability insurance. This ensures protection for both parties in case of any unexpected incidents during training sessions.
    10. Passion and Patience:
      Look for a trainer who is genuinely passionate about dogs and demonstrates patience. A positive and compassionate approach contributes to a more successful training experience.

    Taking the time to research and choose a qualified, positive, and ethical dog trainer will contribute to a positive and effective training experience for both you and your beloved pet.

    Have you had great or bad experiences with dog trainers? Leave a comment below!

  • Stop Puppy Biting in 3 Easy Steps

    Stop Puppy Biting in 3 Easy Steps

    Ouch, puppy teeth hurt! Dealing with puppy biting can be challenging. While puppies are undeniably cute, they are not polite with their sharp little teeth. Puppy biting can be concerning for pet owners worried about aggression and frustrating for those trying to address it. I’ve boiled this down into 3 easy, effective steps, which can be used to stop puppy biting.

    Puppy biting is a normal developmental behavior!

    Chances are, your puppy is not aggressive. They are just learning about the world.

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    Why Do Puppies Bite?

    Many puppy owners worry about aggression when their puppies exhibit behaviors like growling, biting, chasing, and grabbing onto their clothes. That’s understandable! None of us got a puppy because we wanted it to bite people and scare kids.

    It’s important to understand that this rude puppy behavior is very, very normal and yes, it’s temporary! I’m sorry nobody warned you! Here are three reasons your puppy is biting a lot:

    1. Teething:
      Puppies, like human babies, go through a teething phase. Chewing helps alleviate the discomfort caused by emerging teeth.
    2. Exploration and Play:
      Puppies explore the world through their mouths, and biting is a part of their playful nature. They often nip during playtime, but it’s essential to teach them appropriate boundaries. (I will dig into this below!)
    3. Attention-Seeking Behavior:
      Some puppies resort to biting as a means of seeking attention. If biting results in a reaction, positive or negative, the puppy may repeat the behavior to gain attention.
    4. They are Tired: It’s important to note that overtired puppies tend to be the worst, too. Puppies typically need about 18 to 20 hours of sleep per day, and few rarely get enough! Encourage puppies to nap by providing them with a cozy, safe spot to rest. We love this
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    1: Replace Puppy Biting with Calm Behavior

    The key to this is SLEEP!

    Encouraging calm behavior in puppies involves implementing a consistent routine that includes regular feeding, playtime, and rest. Utilize a crate (like this Amazon Basics crate) so that your puppy has a safe, calm space to lay down.

    Handle your puppy gently to build trust, and reinforce calm behavior with positive reinforcement such as treats or praise.

    Never hit, pinch, scare, or shove your puppy as this kind of training may encourage aggressive and fearful behaviors in the future.

    Interactive toys such as a KONG stuffed with frozen canned puppy food can be a wonderful alternative to puppy wrestling and wild play! Kong toys are wildly popular among pet owners for a reason! They are durable and easy to clean, and dogs love them.

    A stuffed Kong also makes a fantastic reward for the puppy to enjoy while learning how to relax in their crate.

    Observe patterns in your puppy’s energetic biting tendencies. Identify specific times of the day when this behavior tends to occur; most puppies are pretty consistent about this! Get ahead of the ball by substituting those times with a more appropriate activity, and prevent the behavior from escalating in the first place.

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    Amazon Basics Dog Crate

    Amazon makes a line of quality, affordable dog crates in sizes to fit MOST breeds!

    Giant breed dogs must look instead at the 54″ crates from Chewy.

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    2. Stop Puppy Biting with Appropriate Communication

    A common error that pet owners and children make when dealing with a biting, unruly puppy is responding with loud “NOs,” tugging at their clothes, running, and using hands to pinch, shove, or correct the puppy.

    While reading this article, you might reflect on instances when you’ve engaged in such behaviors this week. It’s a typical human response, but the reality is that these actions only serve to prolong and encourage puppy-biting behavior.

    Keep in mind that young puppies are quite immature. If we react to their immature behavior with fussing, shouting, and corrections that they don’t comprehend, the puppy may interpret these actions as play.

    Even worse, certain commonly advised corrections, such as using a spray bottle or shoving a thumb into the puppy’s mouth, do little beyond instilling fear associated with exams, teeth brushing, and grooming.

    Discourage puppy biting by practicing the art of ignoring. Demonstrate calm behavior by sighing, crossing your arms, and walking away. It truly is as straightforward as that.

    If you are consistent, your puppy will realize that you lose interest in them when they bite you. Allow your puppy to figure this out. It will make them smarter, stronger, and more independent in the long run.

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    3: Say Ouch & Teach Bite Inhibition

    Allowing your puppy to engage in biting and growling during play can be beneficial for their development.

    Puppies naturally explore the world through their mouths, and this behavior contributes to the learning of bite inhibition, which is their ability to control teeth and jaws.

    When observing young puppies, you’ll notice they bite each other with intensity. The bitten puppy squeals, signaling that the bite is too hard. This communication is instrumental in teaching puppies the appropriate force of their bites.

    You can replicate this learning process at home during playtime. When your puppy bites, say “Ouch!” and either walk away or reengage to see if the puppy adjusts. It might be necessary to repeat the “Ouch” to reinforce the message.

    Additionally, redirect your biting puppy to a chew or toy, further promoting appropriate chewing behavior.

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    When Do Puppies Stop Biting?

    Puppies typically start to curb their biting behavior as they mature, with significant improvements by the age of six months.

    That may seem far away, but time flies! The more consistent you are with your training at home, the faster your puppy will learn.

    Remember to teach your children how to deal with the puppy, too! Encourage calm, safe interactions and save the rambunctious play times for when your puppy is more mature.

    How have you stopped puppy biting? Leave a comment below!

  • Is Vitamin C for Puppies Good or Bad?

    Is Vitamin C for Puppies Good or Bad?

    In the world of puppy care, the practice of giving vitamin C to treat knuckling or carpal laxity has been a long-standing tradition. However, some veterinary journals suggest that this practice may be outdated and potentially harmful. This article aims to provide a thorough examination of the history, pros and cons, dosing information, and recommendations for pet owners considering vitamin C supplementation for their puppies.

    This blog is especially important for those who own large or giant breed puppies such as Great Danes, as they are particularly susceptible to growth disorders affecting their orthopedic structure for life!

    In this blog we will discuss:

    • Vitamin C as a treatment for puppy knuckling
    • The health benefits of Vitamin C for puppies
    • New research on bone health and optimal nutrition
    • The cons of giving Vitamin C to puppies
    • Which form of Vitamin C to choose, if you use it
    • Vitamin C dosing for Puppies
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    Are Vitamin C Supplements Beneficial for Puppies?

    A quick Google search turns up countless blog posts on this topic, but few answers are backed by legitimate science and research.

    The tradition of administering vitamin C to puppies stems from a belief in its potential benefits for joint health, particularly in large and giant breeds. Vitamin C plays a key role in collagen production and may play a supportive role in joint health. Proponents also believe that it can boost the immune system and act as an anti-inflammatory.

    To further understand if that is beneficial, it’s helpful to know how Vitamin C works for dogs in the first place.

    Dogs synthesize Vitamin C in their liver, all on their own, creating around 18mg of Vitamin C for every pound of their body weight.

    In other words, it is extremely unlikely for a dog to be deficient in Vitamin C, because they make it themselves.

    Can Dogs Get Scurvy?

    Scurvy is a condition caused by a deficiency of Vitamin C, which plagued pirates and travelers who spent extended periods at sea without access to fresh fruits and vegetables.

    The link between citrus fruits and scurvy prevention in humans was discovered in the 18th century by James Lind, a Scottish naval surgeon.

    While it’s theoretically possible for dogs to experience scurvy, the likelihood is exceedingly low, thanks to their natural ability to produce vitamin C without relying on dietary supplements. In this way, dogs and cats differ from humans!

    If a dog is suffering from symptoms that mimic or could be scurvy, veterinary diagnostics are needed to sort out the root cause of the deficiency.

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    Carpal Laxity Knuckling and Vitamin C Supplementation

    Many pet owners administer vitamin C to their puppies with the belief, rooted in the practices of breeders and fellow pet owners, that it can prevent or even address the issue of puppies knuckling over.

    Carpal Laxity, commonly known as “knuckling over,” occurs when a puppy undergoes rapid growth that outpaces the development of muscles, ligaments, and tendons. Consequently, the feet may either knuckle over or lose support at the ankle and toe joints and fall flat.

    This condition is understandably alarming to pet parents! It can also be common, especially among young large and giant breed dogs during their explosive growth stages.

    Breeders and enthusiasts frequently recommend Vitamin C as a preventive or treatment measure for this condition. However, the question remains: is this practice genuinely beneficial, or is it rooted in anecdotal beliefs?

    I’m not convinced it’s something we should be doing for every dog. It may be a harmful practice! Let’s dive into this.

    The Dangers of Over-Supplementation in Pet Diets

    Excessive supplementation in pet diets poses significant risks to the health and well-being of our furry companions.

    While certain vitamins and minerals are essential for their proper growth and development, an overdose can lead to adverse effects. Over-supplementation, whether intentional or unintentional, may result in toxicity, causing symptoms ranging from digestive issues to more severe complications such as organ damage.

    While some argue that over-supplementation merely leads to “expensive pee,” the reality is that at times it can translate to costly veterinary bills.

    For example, there is a reason that excess vitamin D in pet food has resulted in multiple recalls from pet food companies (including Hill’s, Fromm, Simply Nourish, and others). Excess vitamin D is toxic to dogs.

    Just because something is “natural” and sounds healthy, doesn’t mean that it is.

    Is Too Much Vitamin C Toxic For Dogs?

    Vitamin C does act as an ANTI-oxidant. Antioxidants prevent cell damage, and that’s a wonderful benefit.

    However, according to the veterinarians at Tufts University, excess Vitamin C (too much of it) will have the opposite effect.

    When given in large amounts, Vitamin C can become a PRO-oxidant! Instead of fighting oxidation, it begins to promote oxidation and thus, lead to cell damage.

    (Read more about Vitamin C and cell damage in this article from Tufts University HERE).

    What I’m trying to get at here is that the blind practice of giving large and giant breed puppies Vitamin C as a “preventative” may be misguided and worse, damaging.

    Of course, one data point on this topic isn’t enough. I want to see the research! So I dug some more.

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    Cons of Vitamin C for Puppies Joint Health

    In my research, I found four additional problems with giving puppies high levels of vitamin C!

    Calcium Oxalate Stones

    When the body has an abundance of vitamin C, it metabolizes into oxalate, a compound that, when combined with calcium, can lead to the development of these stones in the urinary tract.

    Calcium Oxalate Stones pose a serious health concern for dogs, as they can obstruct urinary passages, causing discomfort, pain, and potential complications.

    Chronic Loose Stools & Digestive Upset

    When provided more than their body needs, abundant vitamin C can irritate the gastrointestinal tract, leading to symptoms such as diarrhea, stomach discomfort, or vomiting.

    Advocates for providing puppies with high levels of vitamin C often suggest resolving potential digestive issues by dividing the dose across multiple meals. Yet, considering the inherent sensitivity of puppy stomachs and the prevalence of chronic digestive problems in many young pups, one may question the wisdom of this practice.

    A lot of pet owners modify their puppies’ diet and incorporate various home remedies into their food to address persistent loose stools and stomach upset. In many of these cases, the culprit behind these issues might have been Vitamin C.

    Excess Calcium in the Blood

    Here is where things become sticky. Science tells us, without question, that excess calcium is damaging to puppies’ bones and joints as they grow. Calcium is an incredibly important mineral that is necessary for bone growth and health, but too much is devastating.

    This is a big reason we advocate for using WSAVA-compliant food brands that control their foods’ calcium and phosphorus levels very well.

    Large and giant breed puppies should receive no more than 3.5g per 1000 kCal of calcium in their diet. For most foods, that means the calcium needs to be at 1.2% or less, with phosphorus closely matched.

    Studies have shown that puppies with an excess of calcium in their bloodstream are highly prone to developing profoundly abnormal joints as they grow.

    One study showed that giving Ascorbic Acid to puppies that were suffering from HOD (hypertrophic osteodystrophy) correlated with an increase in their calcium levels.

    For puppies already experiencing the effects of over-nutrition and high calcium from their diet, vitamin C made it worse.

    Overnutrition and Rapid Growth

    Rapid growth and hasty bone modeling are significant indicators of potential orthopedic issues in large and giant breed puppies. The long-term effects of their puppy diet become evident, particularly in adulthood.

    It’s logical to assume that doubling or even tripling the quantity of a specific nutrient in the diet can lead to issues. The intricate process of tissue, bone, cartilage, and tendon creation is highly susceptible to negative influences when the body receives improper nutrition.

    Amino acids, vitamins, and minerals all play pivotal roles in the functions of growth, bone mineralization, and modeling. What’s more, they all work together. Some cannot function without the other.

    Excessive amounts of any of these key elements may have adverse effects, no matter how ‘nice’ and ‘harmless’ a simple nutrient (such as vitamin C) may sound.

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    Do Puppies Excrete Excess Vitamin C?

    Faced with this information, many individuals argue that animals, including humans, will excrete the excess Vitamin C through urine, suggesting that over-supplementation poses no problem.

    The belief here is often guided by the notion of “no harm, no foul.” This notion is often reinforced by the anecdotal favorite response of “Well, my dogs were given this, and they are perfectly fine.

    While it’s true that some portion of the excess is eliminated through urine, particularly for vitamins with low bioavailability that won’t be effectively absorbed or utilized, we must acknowledge that over-supplementation has been proven to cause certain conditions.

    This raises the question of “when is it too much?”

    Irrespective of the dosage, there are established conditions linked to the excessive intake of vitamins, even those considered “safe”, like vitamin C.

    Every pet owner should conduct a risk-benefit analysis to ensure informed decision-making.

    If over-dosing could easily lead to cell damage, urinary stones, and an excess of calcium in the blood, it raises questions about whether Vitamin C is as beneficial a supplement as it was once believed to be.

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    Does Vitamin C Prevent Hip Dysplasia in Dogs?

    The role of Vitamin C in preventing hip dysplasia in dogs is not conclusively supported by scientific evidence.

    I’m sorry to say, but it just isn’t. There are thousands upon thousands of veterinary studies, journals, and research out there and there isn’t anything supporting the use of Vitamin C as a preventative for hip dysplasia or any other bone growth disorder.

    Genetic factors, nutrition, and proper care play crucial roles in hip dysplasia prevention.

    Similar to most bone growth disorders such as Panosteitis, knuckling over, HOD, Retained Cartilage Cores, etc., the development of these conditions is frequently influenced by excess calcium and over-nutrition.

    Hip dysplasia is genetically linked, and dogs with a predisposition are potentially at an even greater risk when exposed to preventable environmental factors.

    In my research on Vitamin C supplements for puppies, I’ve discovered that providing excessive amounts may have adverse effects. Puppies given an excess of vitamin C may experience elevated levels of calcium, which can be detrimental. Read more from the Vet Chick, HERE.

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    Does Vitamin C Prevent or Treat Knuckling Over in Puppies?

    If you’ve made it this far into my article here, you probably realize what I am going to say.

    Chances are, no.

    Observations regarding the potential effects of Vitamin C treatment on puppy knuckling are anecdotal and rooted in correlation rather than established causation.

    For example, if a puppy never experiences a growth problem (such as carpal laxity), a pet owner or breeder may believe that the supplementation of Vitamin C has played a role in its prevention.

    In a different example, a puppy exhibiting knuckling over may have shown rapid improvement upon the addition of vitamin C to its diet. It would be easy to believe that Vitamin C had resulted in the improvement.

    However, other contributing factors such as alterations in the diet fed, reduced overall stress levels, a better feeding routine, the puppy maturing out of it naturally, and improved practices in caring for the puppy’s joints, likely played a role in the observed recovery.

    Considering that a genuine diagnosis of scurvy is highly improbable for dogs, it becomes evident that vitamin C deficiency is not the root cause of the symptoms. If it’s not the underlying cause, the question arises: why is it being employed as a preventative or treatment?

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    Are There Benefits to Giving Vitamin C to Puppies?

    There can be some benefits to vitamin C supplementation, yes!

    It is well understood that while dogs make their vitamin C in their livers, their reserves of it may be depleted by stressful events such as extreme exercise (sled dogs and greyhound racing, for example), changes in the home environment (new home, leaving the litter), and medical procedures (including ear cropping).

    Nevertheless, since the advantages of supplementing in these scenarios lack conclusive evidence, such practices may serve little more than to provide a sense of reassurance for the pet parent.

    It’s important to highlight one study that found giving racing greyhounds vitamin C had the opposite effect as desired. It slowed them down!

    For me, the combination of a lack of scientific proof, paired with numerous data points showing the potential problems, makes me question the practice of giving puppies Vitamin C supplements.

    With an appropriate diet and adequate care at home or in a veterinary environment, dogs can effectively replenish their depleted vitamin C levels on their own.

    Does Vitamin C Prevent Cancer in Dogs

    Some research has shown that vitamin C may have a positive effect on cancer prevention and outcomes. However, this has not yet become well understood, nor has it been well replicated in human (or dog) models.

    Many researchers speculate, based on their studies, that the role of Vitamin C in cancer prevention will ultimately be disappointing. In other words, it is unlikely to be more beneficial and less harmful than other therapies and treatments.

    Practitioners in alternative medicine frequently advocate for the use of vitamins, including Vitamin C, in preventing health conditions, despite limited evidence supporting their effectiveness. It’s not uncommon for them to position things like Vitamin C as a magical cure-all with numerous benefits.

    This creates a challenge in distinguishing between factual information and speculation, as opinions within this field often diverge and contradict each other.

    While Vitamin C may have some potential benefits in cancer prevention, it’s important to recognize that it’s unlikely to be a miraculous cure-all.

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    What is the Best Form of Vitamin C to Give Puppies?

    The best form of Vitamin C for puppies is a nutritious diet.

    I’m not kidding! If you are feeding a well-balanced, nutritious diet formulated for large or giant breed growth, that’s all your puppy needs. (For information on recommendations for feeding large and giant breed puppies, read here).

    If you want to provide nutritious foods that contain vitamin C, consider offering fresh, whole foods as a boost instead of commercially available Vitamin C supplements. Adding fresh foods to the diet can have other benefits, too, such as increasing fiber intake and reducing the risk of bloat.

    Some examples of dog-safe foods that contain vitamin C include:

    Remember to keep healthy toppers like this to less than 10% of the diet, or less than 5% of the diet if under the age of 8-12 months.

    This is important because your pet needs balanced nutrition to support their overall health; too many extras can cause problems with the intake of other important nutrients, amino acids, and minerals.

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    Final Verdict – Is Vitamin C Beneficial?

    I don’t think it’s the most harmful practice, but I’m not convinced it’s necessary or truly helpful, either.

    Having now read some of the actual research in-depth myself, I will not be giving Vitamin C supplements to future puppies. Many veterinarians would agree with me; a lot of them consider this practice outdated and without merit.

    Millions of people have given their big pups up to 1500mg/day of Vitamin C and seem to have suffered no ill effects. However, how can we know for sure? We don’t, and that mystery is what gives me pause.

    Depending on the pup’s current weight at dosing, 1500mg can be 2-4x what their body produces, and needs, naturally.

    The form of Vitamin C used can affect how much is used in the body, too. Esther C is commonly seen as the most bioavailable form; however, it includes calcium. We know unnecessary and additional calcium in the diet is damaging.

    In assessing all of that, I’ve come to realize that it may just not be worth the money or the potential risk. We have no legitimate or scientific proof that Vitamin C supplements do much at all to help with certain conditions (such as knuckling over and dysplasia) and plenty of proof that it may be harmful.

    Do you believe that large and giant breed puppies should always receive vitamin C supplementation in their diet? Leave a comment below!

  • Purina Heavy Metals Test Results

    Purina Heavy Metals Test Results

    We wanted to give you an update on Purina heavy metals test results, because the verdict is in!

    Numerous pet owners are worried about giving Purina pet food to their animals, citing concerns about potential toxins in the food. The concerns began in 2023 with a toxicology screening report from Kansas State University, which showed potentially elevated levels of certain metals in Purina Pro Plan Sensitive Skin & Stomach food.

    Both Purina and the FDA have looked into this issue. The food was retested at two different labs.

    FACT CHECK: Repeated testing found that Purina foods are safe to feed. The initial test results were incorrect, due to an error that occured during testing.

    Update: March 6th, 2024

    After the first round of pet food samples Dr. Morgan sent for testing came back clean (January), she implored pet owners to submit kibble food samples from their homes.

    She sent these samples to the lab, and the food returned clean once again.

    This information was buried in a 14-minute video posted to her YouTube and Facebook channels on March 6th. Dr. Morgan has spent thousands of dollars trying to prove that something is “seriously wrong” with the food and continues to turn up empty-handed.

    To deflect from these test results, her video contains nearly 15 minutes of speculation and misleading information, including:

    • Conspiracies about other sites “scrubbing” information
    • Pet stores and brands dumping food by the truckload (which has always happened for various reasons; this is not new)
    • Pet brands are offering discounts and coupons (she believes that they are desperate to give the food away)
    • Speculation that the food contains “pesticides,” which are supposedly what’s causing the problem, and continued testing is needed
    • Statements about a widespread problem of pet food containing bugs, spiders, and spider webs (apparently, this is happening despite the supposed use of ‘pesticides,’ which is hugely contradictory to her argument)

    She spends a lot of time discussing her theory that the food contains pesticides and believes that they haven’t found a lab willing to find the contaminant.

    None of the foods tested positive, but she believes they haven’t yet found the right contaminant to test for.

    A few moments later, she blames the lack of verified reports from pet owners on veterinarians not testing the stomach contents of the dogs who died (during an autopsy).

    This is also contradictory because if the food comes up clean in lab reports, the stomach contents would also come up clean. It’s not like the stomach contents magically reveal the supposed contamination when the food seems to have nothing wrong with it.

    Statements like this are deliberate and meant to mislead pet owners into continuing to believe there is a problem despite the complete lack of evidence.

    Dr. Morgan is now imploring people to send her photos and videos of pet food in dumpsters. This is precisely the kind of conspiracy fodder needed to perpetuate this ongoing “kibble fiasco” and does little more than keep worried (and susceptible) pet owners busy.

    At the same time, she continues to drag this out.

    Update: January 30th, 2024

    Two independent lab results from Purina came back clean, and the tests that Dr. Judy Morgan sent also came back clean.

    She spent around $4000 to have lab tests done on Purina Pet food. In a video on her Facebook page on January 30th, she mentioned that they did not find heavy metals, Aflatoxins, Pentobarbital, Melamine, Vitamin D, Clostridium, Listeria, or Salmonella.

    I will discuss this further, but the key point is that Purina does not contain harmful levels of heavy metals. Any contrary information you encounter is rooted in online rumors and a social media campaign leveraging fear-based marketing to promote “holistic” alternatives.

    Purina heavy metals test results

    Kansas State University KSU Heavy Metals Report on Purina Food

    In November 2023, a post gained viral traction on social media, suggesting three dogs fell seriously ill after consuming Pro Plan Sensitive dog food. The post showcased a portion of a document containing toxicology results from the Kansas State University laboratory.

    The report highlighted heightened levels of specific heavy metals, leading to understandable concern among pet parents.

    Numerous individuals questioned the reliability of the report. Purina is renowned for maintaining an extensive quality control and testing program. The notion that they would distribute food with toxic levels of heavy metals to store shelves appeared far-fetched.

    Furthermore, the report lacked crucial details, including the specific Purina formula tested (such as the lot/batch number), and reference numbers or information providing context on what an average value might typically be for similar foods.

    Despite the red flags, the holistic pet community grabbed hold of this and started spreading it around as “proof” that Purina pet foods are dangerous to feed. That is another discussion, which I cover in depth in another blog post titled “Is Purina Dog Food Making Dogs Sick”. You can read it here!

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    Heavy Metals Analysis Testing Error

    An update was released on January 15th, 2024. Purina published that the samples were tested again by Kansas State University AND Iowa State University’s Veterinary Diagnostic Laboratory.

    The results of both tests confirmed that there had been a testing error in the initial heavy metals analysis for Purina Pro Plan Sensitive Skin & Stomach.

    Purina pet foods are, in fact, safe to feed.

    Occasional failures occur in all laboratories. Contamination, storage and processing errors and equipment malfunctions can contribute to issues that skew test results. This underscores the importance of repeating critical tests and screenings to ensure accuracy.

    Unfortunately, this now-debunked toxicology screening has caused untold amounts of anxiety and panic among pet parents! Some people are still spreading the initial report as fact, which is misguided, misleading, and disingenuous.

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    Purina’s Response to Online Rumors

    Purina says that as few as two consumer reports associated with any food or product will prompt them to investigate. Due to the viral spread of the heavy metal screening test result on social media, hundreds of reports related to various products in their line were generated.

    In light of this rumor, our Quality Assurance team has reviewed all incoming consumer contacts, manufacturing, and quality assurance data (this includes ingredient testing, analytical data throughout the production process, and quality assurance post-production testing) for the past year.

    Purina Media

    To clarify, Purina did treat this matter seriously. As numerous pet owners seek explanations for their pets’ illnesses and fatalities, it’s crucial to recognize that pets can fall ill irrespective of the food they consume.

    There is no concrete evidence suggesting that Purina has caused harm to any dogs. Social media reports seem to stem from individuals who neglected veterinary consultation, disregarded diagnosed conditions (such as Parvo, unrelated to pet food), or attributed every ailment, from obstructions to poisoning and genetic disorders, to Purina.

    The media team at Purina has responded swiftly to all reports and has published a page with information about the online rumors. You can read it HERE.

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    Is There a Silent Recall of Purina Food?

    Despite proof from multiple University labs that Purina Pro Plan pet food is safe to feed, anxious pet parents and social influencers continue to promote the idea that a recall is imminent.

    Purina has consistently addressed this issue through multiple statements on its social media platforms and website. However, some individuals are reluctant to accept these explanations.

    Individuals who suspect that Purina is concealing information promote the notion that the company is engaging in a “silent recall.” Their theory is that Purina is quietly pulling food from store shelves but is not publishing a recall with the FDA.

    Of course, this is a theory with no basis or proof. It’s important to emphasize that a “silent recall” is purely speculative and lacks substantiated basis or evidence.

    Purina remains readily available for purchase from major retailers like Chewy. If it is unavailable in a particular pet store, it’s more likely due to a stock issue than a recall.

    There is no such thing as a ‘silent recall,’ and quietly retracting product from the market that has been proven to be harmful to pets would be both irresponsible and illegal. Information about any recall is shared immediately with the FDA, consumers, retailers and veterinarians.

    Purina Media

    Whether people want to believe it or not, most veterinarians recommend brands like Purina, Hill’s, and Royal Canin because of the amount of quality control, testing, and nutritional science behind those brands.

    Unless the FDA publishes an official recall, there is little (if any) reason to be concerned.

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    Purina Heavy Metals Test Results from Dr. Morgan

    Dr. Judy Morgan, a prominent holistic influencer leading the anti-Purina campaign, purportedly sent samples of Purina pet food to independent labs for testing.

    There is no information available regarding how she acquired, stored, or handled the samples, and it’s unclear whether they originated from the homes of pet parents who allege that the food harmed their pets.

    Despite several weeks passing, those results are still pending. While she attributes the delay to the time-consuming nature of the process, questions arise as Purina has already disclosed the outcomes of their comprehensive tests.

    The whereabouts of Dr. Morgan’s test results remain uncertain; despite this, she continues to promote that the food is full of toxins.

    Author’s Note: I am actively monitoring this social activity and the dissemination of misinformation by Dr. Morgan and her followers. Should she present test results, I will assess their validity and provide an update here.

    Is Purina a Trustworthy Company?

    Ultimately, pet parents have a choice in deciding whom to trust.

    The credibility lies with thousands of practicing veterinarians, board-certified Veterinary Nutritionists, and consistent test results from various laboratories. It’s worth noting that 46 million dogs are fed Purina each year and lead long, joyful, and healthy lives.

    On the other hand, there exists an opposing viewpoint promoted by “holistic” veterinarians who often engage in fear-based marketing tactics. This perspective advocates the belief that extensively researched foods like Purina are detrimental to pets’ health and contain toxins.

    Followers of this viewpoint have been urged to discredit conventional veterinarians and be skeptical of preventive measures such as teeth cleaning, vaccines, and flea/tick medications.

    They leverage this information to promote online courses, books, and alternative foods and supplements (which conveniently, they sell).

    We see this at play in multiple very concerning Facebook groups, which are run or moderated by Dr. Morgan. A lot of easily debunked misinformation is being spread, along with a healthy handful of promotions and brand recommendations (including products that she either owns or has a strong financial affiliation with).

    I think the choice of who to trust is clear as day. I stand with science, evidence, and critical thinking. My dogs eat Purina Pro Plan and are thriving; the proof is in the pudding.

    Notably, with few exceptions, most other social media groups on Facebook are now restricting discussions related to the current “Purina Panic.” This indicates a substantial number of moderators in the pet community actively curbing the spread of misinformation, and we appreciate that!

    Share your perspective! Do you trust Purina, or do you suspect that Purina food may have affected your pet? Feel free to leave a thoughtful comment below. If you align with our scientific approach, please share this post, too!

  • Why Do Vets Recommend Royal Canin

    Why Do Vets Recommend Royal Canin

    Amid the current concerns surrounding pet nutrition, there’s a growing unease among pet owners regarding the conventional recommendations from veterinarians. Royal Canin, Hill’s Science Diet, and Purina stand out as the top three brands frequently endorsed by vets – and for valid reasons. However, there’s a notable confusion among pet owners about why vets recommend Royal Canin, as some find the ingredients questionable.

    Whether we want to believe it or not, Royal Canin stands out as one of the cleanest and most biologically suitable pet foods. However, many people find the ingredients list confusing and in conflict with what they believe to be correct.

    So let’s dig into this. Here are a few topics I’ll cover below!

    • The truth about Royal Canin ingredients & sourcing
    • The reason why veterinarians sell Royal Canin food in their office
    • The quality control and science behind Royal Canin pet food
    • Whether or not veterinarians receive kickbacks or incentives for learning about and promoting Royal Canin food to their clients
    • The reasons why Veterinarians recommend foods like Royal Canin, instead of fresh, raw, or “higher quality” kibbles
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    Are Royal Canin Ingredients Bad?

    Many people promote that Royal Canin food is made up of “absolute trash”.

    The first two ingredients in MANY Royal Canin formulas are:

    Chicken By-Product Meal

    Corn

    To the uneducated pet owner, it’s understandable that those ingredients seem not only alarming but cheap! This is especially true when pet owners are presented with this information by those that they consider to hold a position of expertise (such as their dog trainer or an employee at a pet store).

    How can Royal Canin justify its luxury price point with those ingredients?

    The answer is simple. Those ingredients aren’t bad. The ingredients in Royal Canin pet food result in a nutritious, bioavailable dry diet that has been proven time and time again.

    Hear me out. I know what you have heard AND what you are thinking!

    “By-products in pet food are bad!”
    “Corn is a filler!”

    I’m going to debunk those myths below, but before we get there, let’s start with information sourcing!

    The Truth About “Canine Nutritionists”

    Where did you hear those things from? Did you hear them from a board-certified Veterinary Nutritionist? Or did you hear them from an influencer, blogger, or “canine nutritionist”?

    It’s important to note that “Canine Nutritionist” (and titles similar to it) are made up. The only nutritionist with legitimate credentials will have a board certification in Veterinary nutrition, and/or a PhD in Animal Nutrition. Most other “nutritionists” have little more than a simple online course under their belt.

    Social media is littered with people who have claimed the title of “nutritionist” and share it as a matter of authority. In many cases, they are using their authority to promote “holistic” and “natural” foods through brand deals and affiliate links.

    These very same people who say that “veterinarians don’t learn much about nutrition” are ironically the same ones whose credentials often consist of nothing more than a $10 online course that took a weekend to complete.

    We must be critical of those who obtain these “pet nutrition expert” type titles, as many times they are simply regurgitating what they’ve been taught by other profit-driven influencers such as Dr. Judy Morgan.

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    Ingredients in Royal Canin Pet Food

    As mentioned above, the ingredients in Royal Canin pet food are often looked at with scrutiny by those who promote the idea of “natural” diets for dogs.

    The two controversial ingredients in Royal Canin and many other veterinary-recommended dog food brands are corn and by-products.

    Let’s break this down!

    Chicken By-Product Meal

    By-products in pet food are often misunderstood, but they can contribute valuable species-appropriate nutrients, proteins, and amino acids.

    It’s a complete myth that by-products are ground-up waste from the slaughterhouse floor, or that they contain roadkill, euthanized pets, and diseased animals. The people who spread misinformation like this are nearly always trying to promote or sell a different product or agenda.

    In the U.S. alone, we process billions of chickens for human consumption. Every single one comes with nutritious organs, cartilage, fat, and bone that would go to waste if they weren’t used in pet food.

    When these chicken parts are used in dog food, they are a natural source of nutrients such as calcium, phosphorus, Iron, B-12, Folate, Selenium, Choline, and more. Avoiding the use of by-products in pet food formulations may mean the company must make up nutritional deficiencies in the formula with additional synthetic vitamins.

    Not that there is anything inherently wrong with vitamins and minerals being added to the diet, but it does feel good to know that so many vitamins, minerals, and amino acids in our pet’s Royal Canin food may be coming from natural ingredients (whole chicken) rather than powders.

    Just because “by-products” sounds bad, doesn’t mean that it is! But if you are still on the fence, I’ll leave you with this, too: if you’ve ever given your dog glucosamine, chicken paws, trachea, liver treats, raw food, bones of any kind, pig ears or bully sticks, you’ve given your pet by-products.

    Enough said. Stop worrying about by-products in pet food, especially when it’s seen in veterinary-recommended brands.

    Corn in Pet Food

    Many people consider corn to be a filler in pet food, but have no clue why they feel that way. While it may seem counter-intuitive to feed corn to an animal that should have a lot of meat, consider this!

    Corn is more digestible than beef. It also has a similar amino acid profile, making it a great source of necessary nutrients.

    All dry kibble diets require some kind of starch to bind the meat products together. Many people are surprised to learn that corn may be a superior choice to other grains and legumes! It’s not a filler, and also not something to be afraid of.

    Not only can corn be a source of certain amino acids, it provides energy and fiber.

    In Royal Canin foods where chicken by-product meal and corn often make up the first 2 ingredients, we can be almost positive that the majority of the nutrition in the formula comes from those two things. That’s phenomenal.

    Still on the fence about corn in pet food? Check out this article from boarded Veterinary Nutritionists.

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    Why Do Vets Recommend Royal Canin?

    Even if you don’t buy into the concept that chicken by-product meal and corn are nutritious, bioavailable ingredients in pet food, you have to admit that as a company Royal Canin is incredible.

    Curious about why? Here are some stats:

    • The ROYAL CANIN® brand has pledged to achieve carbon neutrality certification by the conclusion of 2025. The initial product range is set to attain carbon-neutral certification by 2023, showcasing the brand’s dedicated efforts towards environmental sustainability.
    • Ongoing laboratory testing at every stage of production ensures product cleanliness and safety
    • 500,000 lab analyses are done every year by the Royal Canin team. That’s 1400 tests done every day.
    • Suppliers and distributors must meet stringent quality protocols that meet their standards
    • A sample of every raw material brought to the factory is kept for 2 years. This means that every bag purchased is fully traceable back to the source for at least the duration of its shelf life.
    • The Royal Canin Foundation provides financial and organizational backing to projects worldwide, amplifying the positive impact that pets have on human health and well-being. These initiatives focus on three primary areas: enhancing the health and well-being of working dogs, and supporting pets that contribute to both human health and medical well-being
    • All of Royal Canin’s products are not crafted based on trends in human nutrition or the preferences of pet owners. Instead, they are meticulously researched and developed using innovative nutritional science and observations of cats and dogs.

    Veterinarians recommend Royal Canin Foods because the company has a proven track record of providing safe, nutritious, and highly researched foods to pet owners.

    We haven’t even touched yet on the millions of dollars that Royal Canin has poured into nutrition and pet health research. They recently developed a simple, non-invasive test that cat owners can use to detect blood in their pet’s urine, helping owners detect health problems in their cats sooner than ever before.

    The put this simply, Royal Canin is often vilified by people who lack credentials in pet nutrition because doing so allows them to sell products that are, to put this bluntly, inferior.

    Because no matter how good it may feel to purchase that “holistic” pet food with “good ingredients”, the fact is that those companies, and those foods, simply don’t compare. Many of them are mass-produced in huge factories that make hundreds of other brands, for example.

    Veterinarians recommend Royal Canin because it’s a well-formulated food with traceable sourcing that works.

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    Human Diet Trends & Pet Food

    Royal Canin has said many times that they refuse to give in to human diet trends to sell food.

    Human diet trends are part of toxic diet culture; it’s part woo-woo, part marketing, and 100% predatory.

    Here are some examples of human diet trends:

    • Fasting and calorie restriction
    • Gluten, grain, dairy, soy, nut, sugar, wheat free foods promoted the ‘healthier’ choice
    • Keto, Paleo, Primal, Whole 30, etc.
    • Social media fitness & diet influencers

    Pet diets often mirror current trends in human food culture.

    The Keto diet, which has gained popularity in recent years, raised concerns among researchers and doctors due to its potential dangers.

    Despite this, pet food brands capitalized on the trend, introducing dog foods aiming to induce a state of Ketosis. Similarly, the grain-free trend in human diets influenced pet foods, and brands flooded the market with grain-free options.

    However, the reality is that these pet foods, while free of grains, often substitute them with legumes and potatoes, contributing to nutritional issues like heart disease in dogs.

    Social media is inundated with brands and influencers promoting supposedly healthier and more natural pet foods, yet many of these influencers don’t feed these products to their pets.

    It’s a marketing strategy more than a genuine commitment to pet health.

    In this landscape, Royal Canin takes a firm stand against such trends. The brand prioritizes science and published research over fleeting consumer trends.

    Author’s Note: It’s important to note that this stance does not apply to those with medical conditions or allergies treated with specific diets under the supervision of qualified nutritionists or doctors.

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    Do Veterinarians Receive Kickbacks for Promoting Royal Canin?

    The notion of veterinarians receiving kickbacks for promoting specific pet food brands, such as Royal Canin, is a pervasive and damaging myth.

    Veterinarians play a crucial role in promoting pet health and often recommend therapeutic pet food diets tailored to address specific medical conditions. Royal Canin, a well-established brand in the veterinary field, offers a range of therapeutic diets formulated to support various health needs in pets.

    If a veterinarian recommends or prescribes Royal Canin foods, there is a reason! For example, Royal Canin makes diets that are safe and helpful for a range of conditions where proper nutrition is of key importance.

    Some examples of therapeutic diets a veterinarian might recommend include:

    • Weight loss
    • Hydrolyzed protein (for dogs with severe allergies)
    • Liver, kidney, or Urinary care
    • Gastrointestinal
    • Vegetarian

    Veterinarians base their suggestions on scientific research, nutritional expertise, and the specific dietary requirements of individual pets. The major companies that formulate therapeutic diets (Purina, Hill’s, and Royal Canin) have a team of board-certified Veterinary Nutritionists on staff who are available for veterinarians to call on if advice is needed before making a recommendation.

    No other food brands offer this incredible access to experts with nearly 15 years of upper-level education in the field of animal biology and nutrition.

    Many uneducated consumers may be incorrectly led to believe that these specialty diets are purely marketing; however, this assumption fails to acknowledge the role of nutrition in treating specific diseases, and the amount of research that has gone into each formula.

    The notion of kickbacks in the veterinary profession is not only unfounded but also damaging to the trust between pet owners and veterinarians. Veterinarians adhere to ethical standards that prioritize the health of their patients above all else. Accusations of kickbacks undermine the integrity of the veterinary profession and can erode the confidence that pet owners place in their veterinarians’ recommendations.

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    Why Do Veterinarians Recommend Royal Canin Instead of Fresh Diets?

    While fresh diets have gained popularity among some pet owners, veterinarians often advocate for commercially formulated diets.

    This may confuse individuals who hold the mistaken belief that dry pet foods are excessively processed or harmful and that opting for fresh or raw foods is a panacea for all health issues.

    Commercially available pet foods, including those from reputable brands like Royal Canin, undergo rigorous testing and quality control measures to ensure nutritional balance and safety. These formulations are meticulously crafted to meet the specific dietary needs of different life stages, breeds, and health conditions. The consistency and reliability of these commercial diets provide a level of assurance that can be challenging to replicate with homemade or fresh diets.

    Moreover, formulating a nutritionally complete and balanced diet for pets requires a deep understanding of their specific nutritional requirements. Veterinarians can confidently recommend commercial diets that have undergone thorough research and testing. These diets often include essential nutrients in precise proportions, contributing to optimal pet health.

    Another crucial consideration is the potential for nutritional imbalances and deficiencies in homemade or fresh diets. Crafting a nutritionally sound diet for pets involves careful attention to ingredient selection, nutrient content, and preparation methods. Without proper knowledge and guidance, pet owners may inadvertently expose their pets to nutritional inadequacies that could impact their health over time.

    To put this simply, veterinarians know that a well-formulated dry diet (for example, Royal Canin) is everything an animal needs. These diets are safe and reliable, too.

    If you’ve heard anything else, check your source. Are they trying to promote an agenda and/or sell you on a different product?

  • Great Dane with Red Paws: Causes & Treatment

    Great Dane with Red Paws: Causes & Treatment

    If you’ve noticed your Great Dane’s paws suddenly sporting a concerning shade of red and appearing inflamed, it’s completely understandable that you may be concerned! A Great Dane with red paws requires treatment ASAP.

    Below we’re including some information to help you sort out your pup’s irritated paws, including:

    • Causes of red paws on dogs
    • How serious or concerning inflamed, swollen, and red paws might be
    • Tips for preventing paw irritation and redness
    • Home remedies for treating red paws
    • Veterinary information and evidence for treatment and prevention
    Great Dane with red paws

    Great Dane with Red Paws Causes

    Because there are many reasons why your Great Dane may have red, irritated paws you must sort out the root cause before applying any treatments. While people online have good intentions, they may lead you down a path of frustration with their recommendations on treating this at home.

    Step one is to address the cause, and yes, that may mean a veterinary visit! We recommend documenting all possible factors so that when you see your vet you can bring them as much information as you can.

    Here are common causes of red paws on dogs:

    Food or Environmental Allergies

    Great Danes, like other breeds, can develop allergies to various environmental factors, such as pollen, grass, detergents, or certain foods. Allergic reactions may manifest as redness, swelling, and irritation on the paws.

    Do not jump immediately to “chicken allergy”. It’s much more likely to be environmental.

    Contact Dermatitis

    Exposure to irritants like harsh cleaning chemicals or certain surfaces can lead to contact dermatitis. If your Great Dane frequently walks on surfaces treated with chemicals, it may contribute to red paws.

    This is especially true for dogs that are walked in the winter where they may encounter chemicals and salts used to melt ice and provide traction! We recommend utilizing dog boots, like these Hipaw Waterproof dog boots, to prevent the paws from contacting snow and ice salts.

    A paw wax such as Musher’s Secret can also help protect paws against snow, ice, and chemicals on the ground!

    Bacterial and Fungal Infections of the Paws

    Bacterial or fungal infections can cause redness, swelling, and discomfort. It’s essential to examine the paws for any signs of infection, such as unusual odors, pus-filled bumps, or discharge.

    Grass seeds and fox tails are common reasons for irritation and swelling in the paws! These seeds get in between the toes and burrow into the skin. It’s very likely that they are deep and must be removed by a veterinarian.

    Bacterial and fungal infections (including yeast) can be caused by several factors (including mites, yikes!) and require veterinary treatment.

    Do not attempt to treat this at home with “natural home remedies” as in avoiding your veterinarian, you may only prolong the process of healing.

    Dry or Cracked Toe Pads

    The pads of a Great Dane’s paws can become dry and cracked, especially in extreme weather conditions and in dry climates. This can lead to redness and discomfort. Providing proper paw care, including moisturizing, is crucial.

    Musher’s Secret is a fantastic product that will build up over time and continue to protect the paws from snow, ice, chemicals, and allergens.

    You might also consider the Natural Dog Company Paw Soother, which is very helpful for minor irritations and dryness!

    Red Paws and Mites on Dogs

    Mites are a common and often overlooked cause of irritation, redness, and hair loss on dogs and their paws!

    They are preventable with veterinary flea & tick prevention, such as Bravecto. Talk to your veterinarian! Internet claims about these products being unsafe are unfounded.

    Choosing a veterinary flea, parasite, and tick preventative is a key step towards itch-free skin and robust health in dogs.

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    How To Treat Red Paws on Dogs

    In many cases, the treatment is determined by the cause.

    Step One: Consult a Veterinarian. A professional diagnosis will help determine the underlying cause and the most suitable course of action.

    Your veterinarian can do testing such as biopsies and skin scrapes which can prove without a doubt what is causing your pup’s discomfort. This step is especially important if your pup’s red paws are oozing, swollen, or smell.

    Allergen Management: Identify and manage potential allergens in your Great Dane’s environment. This may involve changes in diet, avoiding specific outdoor areas, or using hypoallergenic grooming products.

    When considering food allergies as a potential cause, talk to your veterinarian about a food elimination trial using hydrolyzed protein. This is the gold standard in food allergy testing! Blood, saliva, and serum allergy tests are inaccurate and will be a waste of money and time.

    Paw Hygiene: Regularly clean your Great Dane’s paws to remove any potential irritants. Use a mild, pet-friendly cleanser and ensure thorough drying after walks or outdoor activities.

    We love the Mud Buster for cleaning paws of mud and allergens after playing outside!

    In some cases, a nightly soak in a veterinary chlorhexidine wash or Epsom salt is recommended. Talk to your veterinarian.

    Prevent Parasites: Use veterinary flea and tick medications to prevent mites that can irritate your Great Danes’ paws and skin. Tread cautiously with online misinformation about these products being “toxic”!

    Mites are disgusting and wreak havoc on your dog’s health. Veterinary flea and tick medications, however, are safe and effective. Your pet will thank you for it!

    Moisturize the paws with a veterinarian-recommended paw balm or moisturizer, such as Musher’s Secret. This helps maintain paw health and reduces the risk of irritation. While this won’t necessarily treat an active infection, it can help soothe the skin and prevent future occurrence.

    Medications: In cases of infections, your veterinarian may prescribe medications such as mite prevention, antibiotics, or antifungals. Follow the prescribed treatment plan diligently for the best results.

    Support your dog’s healthy immune system with a WSAVA-compliant diet, while they undergo treatment.

    Prevent Licking: Do not allow your dog to lick their red paws for any reason! Use a crew sock secured properly (not too tight) with a stretchy ACE-type bandage, and supervise your dog. Think of it this way: every time your dog licks their inflamed paw, you have to start all over again with treatment. Do not allow any licking.

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    Is There a Home Remedy for Treating Red Paws?

    Yes, of course!

    However, in many cases, home remedies may cause you to chase rainbows. If your pet has a serious underlying infection caused by bacteria, mites, or yeast home remedies may only make it harder for your pet to heal.

    There are times when a solid veterinary treatment is needed (including surgery to clean out the infection, as well as antibiotics, antifungals, and mite prevention). Do not let your pup suffer so you can avoid the veterinarian.

    However, home remedies can help prevent problems and provide soothing relief for dogs while you wait for more robust treatment (if needed). Here are a few home remedies for red paws:

    • Prevent licking with breathable boots and socks
    • Keep the paws clean by wiping or washing them after exposure to the outdoors
    • Use an Epsom salt soak to reduce irritation
    • Keep the nails short to prevent discomfort associated with joint pain that can make your dog chew and bite their feet
    • Feed a quality, WSAVA-compliant diet that is well-balanced and bioavailable for their nutritional health, so their body can focus on healing
    • Soothing treatments such as coconut oil may be helpful for some pets

    If your pet doesn’t improve within 24 hours, it’s time to ditch the home remedies and see your veterinarian!

    Leave a comment below! Has your pet had red, irritated paws?

  • Is Purina Dog Food Making Dogs Sick?

    Is Purina Dog Food Making Dogs Sick?

    As we step into 2024, a viral news story has circulated suggesting that Purina dog food poses a threat to your pet’s health. Despite widespread concerns regarding Purina dog food making dogs sick, please note that there is currently no substantiated evidence supporting the claims propagated across various social media platforms.

    If you’ve come across our blog post, it’s essential to clarify that the information you’ve encountered is unfounded and likely falls under the category of fake news.

    We understand that a lot of anxiety and panic surrounds the issue of pet food and what is safe to feed our dogs, so we’re addressing this today with the most up-to-date information we can find.

    I’ll dive into this more below, but here is what we do know:

    • There is NO Purina Recall in 2024, as of this writing (January 5th)
    • There are no “soft recalls”. Purina foods are well stocked at all major retailers
    • Despite the implication that hundreds or even thousands of dogs are sick from Purina Foods, no one has provided proof
    • Many of the “sick pets” have illnesses such as Parvo that can easily be attributed to a root cause that has nothing to do with the food they were fed
    • No toxicology reports or post-mortem autopsy reports (necropsy) have been produced, not one
    • Purina had the food tested at two independent labs. Both labs showed that the food was clean.
    • The Pet Vet Corner Group is actively in contact with Purina and has indicated that Purina foods are (and have been) safe to feed
    • In the U.S., the solid majority of practicing veterinarians who see 100’s of dogs each month are not concerned, and no, it’s not because of “kickbacks” (that is a myth)
    • The FDA is looking into the reports (note, this doesn’t mean there is a problem, only that they must investigate things if enough people complain)
    • Influencers such as Dr. Judy Morgan are capitalizing on the panic to gain likes and followers, which they leverage to sell educational materials, holistic food, and supplements

    Updates

    This section will be ongoing to include important and relevant information.

    January 30th 2024

    On January 30th, 2024, at approximately 1 pm MST, Dr. Judy Morgan shared a video on her Facebook account. In the video, she disclosed that despite investing $4000 in testing, none of the samples she submitted were found to be toxic or hazardous. Further details on this update are provided below.

    February 2nd, 2024 – Snopes released a well-cited article with information about the claims against Purina. Of course, their journalism on this aligns with what I’ve written in this blog post below.

    “Snopes posted in the Facebook group to solicit comments from members willing to provide a verified, confirmed report (i.e., necropsy from a veterinarian) that linked Purina dog food directly to their dog’s illness or death. As of this publication, we have not received a response.” – Snopes

    Read the Snopes take on this HERE.

    March 6th, 2024—Dr. Judy Morgan released another video on her social media channels, this time with information about the results she received from a second round of laboratory testing on Purina food. This time, the food had been sourced from pet parents who believed their pets were made ill by the food and sent it to Dr. Morgan to be tested. Once again, the laboratory found nothing concerning about the food.

    Dr. Morgan deflected from this result by generating a narrative that the toxin must be some rodent poison the lab was not testing for. She presented a handful of theories to propagate continued conspiracy about this topic.


    We encourage you to note that Hello Danes is a research-backed informational source for dog owners. Leveraging fear and panic in exchange for clicks is against our code of ethics, so while many blog posts on this topic may attempt to induce anxiety and panic about Purina dog food, you won’t find that here.

    Read on!

    Purina dog food making dogs sick

    Is Purina Dog Food Making Dogs Sick?

    The current viral claims suggest that Purina is indifferent to the health of pets, refusing to recall the supposedly harmful dog food.

    Purina is a big player in the pet food market with an average yearly sales volume of 20 billion U.S.D. (Compare this to a small brand like Diamond, averaging just 1.5 billion U.S.D.). That makes Purina pet food a prime target for fake news about recalls and toxins.

    A group on Facebook (that I refuse to name, but if you’ve been there you know which group I’m talking about) has become the central hub for reports and activity related to Purina dog food making dogs sick. This group is engaging in cult-like activity, an observation that I will touch on below.

    The claims being made indicate that Purina food has made dogs “sick”. Others blame their dogs’ seizures on the food. The symptoms vary considerably.

    It’s important to understand that while the group has produced many claims of dogs being made ill after eating Purina, they’ve produced absolutely no proof of a link. In most cases, they don’t even have a veterinary diagnosis.

    The truth is that pet owners are terrible at understanding their own pets’ health and the root cause of behaviors and medical conditions. Just because somebody thinks Purina dog food made their pet throw up or have a seizure, doesn’t mean the food had any role in it happening.

    Is Purina Harming Dogs, or Are People Harming Their Pets?

    It’s very interesting to look at this from a social perspective. If a well-meaning pet owner is feeding Purina and is presented with information that Purina is harming dogs, they may begin to feel that their pet has been harmed by the food, too.

    What may have been a tummy ache from counter surfing is quickly blamed on Purina. The owner panics and shares this information with others, compounding a building problem of viral social anxiety. It doesn’t matter if their pet has been doing phenomenally on the food, having eaten it for years.

    Every digestive issue, bump, or behavior may now be assigned to the food by the pet owner, who is reacting with anxiety and fear.

    Worse, this owner is now particularly susceptible to being taken advantage of as others beg them to immediately stop feeding Purina, purchase expensive supplements, pay $10 for a list of “approved” pet diets, and “detox” their dog immediately with a cocktail of herbs and vitamins.

    They may even be led to completely disregard their veterinarian regarding nutrition, surgery, health care, vaccines, and parasite prevention. This leads to a form of medical neglect and abuse that is not talked about enough!

    Guilt, fear, panic, and anxiety rule in this situation, and that’s not healthy.

    pexels blue bird 7210754

    Does Purina Contain Toxic Heavy Metals?

    The event that set off the current Purina Panic was a post on Facebook from a “friend of a friend“. In the original post, she warned pet parents not to feed Purina because her friend’s dogs were very ill after eating Pro Plan.

    In that post, an image of a toxicology report from Kansas State University indicated that heavy metals were present in the food, leading to allegations that Purina had become unsafe to feed. This report lacked important information about the test, including reference numbers and the exact formula that was tested; leading many to have questions about its validity.

    Despite this, the holistic pet community hitched its wagon to that report and launched its latest smear campaign against Purina (and now, all kibble).

    Within two weeks the post with the toxicology report disappeared. While concerned pet parents continue to reference that content as fact, the truth is that the food had been tested again and it was shown that there were no problems with it.

    (I’ve created a second article on this topic, HERE, which discusses the Purina Heavy Metals testing in more detail).

    Purina and the FDA had looked into the report and the claims being made and found nothing wrong with the food. Not only that, no other adverse events were reported in association with that particular batch/lot number.

    Chances are, the ‘friend’ referenced in the original post had three sick dogs who had gotten into something. Anti-freeze or rat poison are common toxins that cause health problems emergency veterinarians treat all too often.

    Update: January 30th, 2024 NO Toxins Found in Purina Pet Food

    Dr. Judy Morgan invested close to $4000 to dispatch samples of Purina food to a laboratory for testing. Neither the specific lab utilized nor the formula and lot numbers were disclosed.

    Around 1 PM MST on January 30th, 2024, Dr. Morgan published a video on her Facebook Page, stating that the results were in and none of the tested samples contained harmful levels of the substances examined.

    In other words, repeated tests from multiple independent labs show that Purina does NOT contain toxins or dangerous substances.

    Many of us had demanded transparency, and hoped she would provide this information even if it didn’t support the arguments of “Saving Pets”. She embedded the details about the test results within the video, compelling people to interact with her content to discover the truth.

    I think the pet community deserves to see it in writing.

    In the video, she says that the samples were tested for:

    • Vitamin D
    • Salmonella, Listeria, and Clostridium
    • Aflatoxins
    • Heavy metals including cadmium, selenium, and arsenic (possibly others)
    • Pentobarbital (Euthanasia Drug and Anti-Seizure Medication)
    • Melamine

    None of the food that was tested was high in any of those values.

    I believe the logical progression for Dr. Morgan would be to now share the lab reports with pet owners, as well as the FDA and Purina, for review.

    Transparency in this process is a reasonable thing for people to ask for.

    In the video, she tried to downplay the significance of the test results by criticizing the AAFCO for what she perceived as its lax approach to regulations.

    In the video, Dr. Morgan mentioned her intention to send samples from “known affected lots” for testing. She also outlined her intention to explore other potential toxins and to persist with testing until she uncovers the root cause.

    As a writer and pet owner, I’m intrigued. With numerous pets supposedly falling ill at the hands of (from what they believe to be) one culprit, why aren’t people exploring alternative possibilities? If they genuinely seek to address the issue, and multiple independent tests consistently indicate that the food isn’t the problem, why not investigate other potential sources?

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    Purina Dog Food Health Claims

    In 2023, Purina did remove the probiotics from their Pro Plan Sensitive Skin and Stomach line. This understandably did cause a few dogs some digestive issues as they adjusted to the new formula.

    That doesn’t mean that Purina is full of toxins. It means that an already sensitive dog struggled with a diet change. It’s not fun for the pet owner or the dog, but it’s not inherently harmful, either (especially for those with a great relationship with their veterinarian).

    Does Purina Cause Seizures

    The implication that Purina causes seizures in dogs is blatantly false. That would require Purina foods to be laced with absolutely toxic levels of heavy metals. Why would Purina, who has no interest in losing profits or being part of a massive media frenzy, sell contaminated food?

    Legacy pet food companies such as Purina, Hill’s, and Royal Canin stand out as the only brands that extensively employ and utilize substantial and expert teams consisting of veterinary nutritionists, food scientists, safety experts, researchers, and quality control specialists.

    These companies not only own their manufacturing facilities but also rigorously test products at every stage, from raw ingredients to the final products available on store shelves.

    The notion that a multitude of highly educated experts would be involved in producing toxic or dangerous pet food is entirely unfounded. From a logical standpoint, it simply doesn’t make sense. None of those people employed by these companies wants that on their resume.

    On the flip side, caution is warranted with smaller pet food brands. Lacking the sales volume, highly qualified nutritionists, and research budgets of larger counterparts, many of these brands don’t even produce their own food.

    A significant number of the pricey “holistic” pet foods and supplements are manufactured in large factories producing hundreds of other brands. The pretty bags are nothing more than good marketing.

    Not to mention, it’s much easier for small pet food brands to get by by with selling contaminated pet food. Just take a look at the unprecedented 2023 Victor recall, proving that the brand had not been testing for or mitigating bacteria for at least a year.

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    What Percentage of Pets Have Become Sick on Purina?

    Purina feeds over 100 million dogs and cats every year.

    If the reported statistics were accurate (as of this writing, supposedly 664 dogs, and 219 cats for a total of 894 pets), it would mean that:

    0.000894% of pets fed certain foods have supposedly been harmed.

    The figure is extremely low, especially when taking into account that it includes dogs fed a variety of diets, not limited to Purina alone.

    If we add in the daily meals of the other brands implicated in this panic about kibble (which include Hill’s, Royal Canin, Instinct, and others), the percentage of “affected pets” related to “pets fed” is even lower than the number listed above.

    If the food were genuinely toxic or hazardous, we would witness a much higher number of ill pets (and veterinary records to go with them).

    Any pet harmed by food is one pet too many. However, there is no supporting evidence from veterinary records or toxicology reports for any of the 894 pets included in this statistic, as far as we have seen.

    Pets are added to this tally without considering their existing health conditions, and often in the absence of a veterinary diagnosis or test results. The criteria for adding a pet to this list is unclear and lacks both transparency and attention to detail.

    Understandably, individuals are in pain and seeking something to hold responsible. The loss or illness of a pet is always a heartbreaking experience. Pets, however, become sick and often die regardless of the diet being fed.

    It’s correlation, not necessarily causation.

    As the community of concerned pet parents has grown, so too has the list of foods categorized as “toxic” or “dangerous” by those compiling these statistics.

    The Number of Pets Harmed by Purina is Made Up

    Upon reviewing the Facebook group, numerous accounts detail pets allegedly harmed by Purina (and other brands of foods).

    However, these accounts lack essential evidence such as toxicology reports, blood panels, or necropsies, relying solely on speculations attributing the harm to Purina.

    Many of the pets in these anecdotal reports had suffered for days without seeing a veterinarian, before passing away. The owners blamed the food when any number of things could have been wrong.

    One instance involved a member sharing a photo of their deceased puppy at 9 weeks, where they blamed Purina as the cause of death. The owner casually mentioned that the veterinarian had diagnosed the puppy with Parvo (a deadly and common disease), but they felt that was incorrect and the puppy’s Purina food was to blame.

    Another account comes from a pet parent who shared her experience of feeding a 50/50 mix of Victor foods and raw meals, only to observe her dogs developing bloody stools. In an attempt to address the issue, she switched to a similar combination with Purina, but unfortunately, the problem persisted.

    Not surprisingly, the blame was placed solely on Purina, overlooking the fact that salmonella, a known cause of bloody stools, was the reason behind the 2023 Victor Recall. It’s crucial to recognize that raw food can also carry a risk of bacterial contamination.

    In another story, a dog suffered for 5 days with symptoms that should warranted an emergency veterinary visit. The owner didn’t take him to the veterinarian for a diagnosis, and instead, bought aspirin to give him. She blamed Purina for his death while admitting that he’d not eaten Purina at all for the past 6 months.

    These stories and many more just like them are added to the growing list of pets ‘harmed or killed by Purina’. This list is the same one that “holistic” veterinarians and moderators of this Facebook group are passing around as absolute facts.

    I have no doubts that there are sick pets. The doubt comes in when assessing the root cause, and determining if the food itself is actually the problem.

    As the group has grown, additional brands have also come under scrutiny. This has triggered a surge of frantic activity as anxious pet owners hastily switch foods in response to the heightened concern.

    Suffice it to say that a significant number of the “reports” are likely nothing more than owners who have misdiagnosed their pets at home. When you consider that these are often the same people who don’t trust legitimate practicing veterinarians, this tracks.

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    How Has Purina Responded to the Accusations?

    The wonderful science-backed veterinarians of the popular Facebook group Pet Vet Corner (with over 1.3 million members and counting) reached out to Purina.

    Knowing the reach that the Pet Vet Corner group has in the pet owner community, Purina was eager to respond.

    Purina clarified that:

    • 46 million dogs and 68 million cats eat Purina food each year
    • The quality assurance team at Purina Pet Foods leads more than 100,000 quality checks every single day, across the entire manufacturing process
    • Purina states that false statements about the brand are resulting in unnecessary stress for pet parents (we agree)
    • They take safety and quality very seriously

    Confidently, Purina also emphasized the importance of pet parents critically evaluating the sources behind the claims. They acknowledged that while some posts are from well-intentioned individuals genuinely concerned and aiming to assist, many other posts intentionally generate chaos and distrust, often as a means to promote and sell alternative products.

    If you are interested in reading the source of this information, visit this post in Pet Vet Corner.

    Is Purina Horse Feed and Chicken Feed Killing Animals?

    As if the claims about Purina pet foods weren’t enough, new content has surfaced implying that Purina Horse Feed and Chicken Feed are also causing health problems in animals.

    It’s important to note that Purina Mills (horse & chicken feed) is owned by Land O’ Lakes and is a completely different company than Nestle Purina (maker of dog and cat food).

    They do not share funding, facilities, or staff. Nestle Purina and Purina Mills are distinct entities, despite their shared name. Anyone disseminating misinformation on this subject is, once again, spreading false news.

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    What Should I Do if Purina Made My Dog Sick?

    If you believe that Purina made your dog sick, you need to first speak with your veterinarian. Take the following steps:

    • Seek emergency veterinary care, if necessary
    • Document the symptoms
    • Write down anything else unusual about the day the symptoms began. Did your pet get food off the counter, eat bunny droppings in the yard, get into the trash, jump off the deck too hard, or nose around in a place where they don’t belong?
    • Make a document with a list of all foods, supplements, treats, and medications that your pet may have ingested in the past 30 days
    • Keep the bag of food to submit for testing if necessary

    Don’t panic. There are many reasons for a dog to have symptoms (including seizures) that are completely unrelated to the food you are feeding.

    Until there is a legitimate FDA statement and published recall, there is no need to panic or be concerned about your pet’s Purina Dog Food or the advice given by your veterinarian when it comes to nutrition, vaccines, and flea/tick prevention.

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    The Rumor Mill & Purina Pet Food with Dr. Em

    Dr. Em is a veterinarian with a scientifically grounded YouTube channel. Her videos present factual information supported by evidence and the professional consensus of her peers.

    She prioritizes a rational approach over fear-based tactics and sensationalism, and it’s a breath of fresh air!

    If, after reading this post, you find yourself still on the fence regarding the safety of Purina pet foods and other kibble brands, please watch her video on this topic.

    I also highly recommend checking out this podcast, which highlights Dr. Ruthann Lobos in an in-depth and approachable discussion about myths and misconceptions in pet food marketing. Many evidence-based veterinarians are speaking out on this topic, and have some incredibly valuable information to share!

    How Fear and Panic Become Profitable

    This section is for you if you want to dive with me into how a social phenomenon like this happens. Given how many pet parents have felt untold anxiety over this, it’s worth discussing.

    Celebrity veterinarians and influencers such as Dr. Judy Morgan (and others) have capitalized on the “Purina Panic” to gain likes and followers, which they leverage publicly to sell holistic food and supplements.

    The more people they can get to share content on the topic of “toxic Purina dog food”, the more people they can engage with their platform.

    Topics like this are sensational and this particular one took off like a freight train.

    The people who follow Dr. Morgan truly believe they’ve been provided with “the truth”, and “insider information” that the big companies and veterinarians won’t tell them.

    Pet Parents are implored, by many of these influencers to disregard the information they hear from traditionally reputable sources (veterinarians, educated professionals, scientists, etc.).

    Anybody who speaks up with an opposing viewpoint or legitimate data is canceled. Their posts and content are removed, and they aren’t allowed to comment.

    Members of Dr. Judy Morgan’s and the “Saving Pets” group following will reply with hate, vitriol, and snark towards anybody who presents with information that challenges what they are being told by their “leader”.

    Perhaps the most alarming thing of all is that provocative content is designed to incite panic and fear, and to what end?

    Follow the money. If a pet owner is concerned about something they have fed or given their pet, Dr. Morgan (who set the stage for that anxiety to build in the first place) and similar influencers can swoop in with solutions.

    Courses, memberships, recipes, and supplements can all be conveniently purchased, so pet parents can make sure their pet “lives forever”.

    This doesn’t mean that these influencers aren’t well-meaning. Many things like this start with concern and a desire to help.

    People need to ask more questions. However, these inquiries should not be directed solely at established pet food companies with extensive research histories and expert teams dedicated to nutrition science and food safety.

    Instead, the focus should shift towards questioning the self-proclaimed leaders who undermine these seasoned experts, especially if they are using panic to drive affiliate clicks, social engagement, and sales of the products they recommend.

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    Predatory Influencers & Social Media Groups

    While Dr. Judy Morgan has spearheaded much of the current panic about Purina dog food, she is not alone. Many influencers are leveraging the Purina-Panic to boost their engagement on TikTok, Instagram, Blogs, and Facebook.

    A large group on Facebook has become a hub for this viral activity. They claim to be fighting a good fight against “big pet food” and have begun passing out questionable nutrition, medical, and veterinary advice to members. The group in question is gaining hundreds of new members each day.

    I’m not going to lie – that group is one of many just like it, and it’s terrifying.

    Here are just a few of the culty tactics being used in this group to promote the unfounded idea that Purina Pro Plan, Purina One, and Purina Dog Chow (and now all kibble) are killing pets:

    • Removing comments that contain verifiable facts and opposing viewpoints
    • Banning members who challenge what is being said or recommended
    • Allowing and even encouraging members to practice veterinary medicine without a license (diagnosing and providing holistic “treatments”)
    • Actively discouraging members from trusting their real veterinarian
    • Discrediting established experts including veterinarians, food and nutrition scientists, and published research
    • “Love bombing” those who have joined the group, and reminding them that only they are doing the right thing for their pet
    • Recommending unproven and potentially dangerous treatments such as “detoxing” as part of their health and wellness protocols
    • Creating an “insiders” vs. “outsiders” community, where those in the group are “in the know” and those outside of it are harming their pets
    • Shaming anybody who doesn’t follow the belief system (applying guilt, fear, and anxiety to those who don’t “do better” for their pets)
    • Posting deliberately false, fake, and incorrect information as fact
    • Allowing the platform to be a hub of blatant misinformation, instead of moderating content that may cause unnecessary stress, anxiety, and hardship for people
    • Encouraging members to ignore experts, including scientists and veterinarians, under the belief that those people don’t care about pets and all of them are “shills with a bad agenda
    • Purposefully deflecting away from verifiable information that doesn’t support their claims

    It’s appalling how much of this aligns with Dr. Hassan’s BITE model for cults and cult behavior!

    What’s even more concerning is that some members and leaders of these groups have been actively discouraging people from seeking veterinary care and/or having their pet food tested for toxins and pathogens.

    Testing the food is a crucial first step in identifying potential issues, but the group suggests that sending samples for testing is futile because “major laboratories are [allegedly] affiliated with prominent pet food brands”.

    In essence, they propagate a conspiracy theory, insinuating a cover-up.

    Author’s Note: We believe that they fear that if thousands of individuals test Purina Pro Plan and the results demonstrate that the food is clean, their misinformation campaign will unravel. If this group truly wanted to save pets, they would work with Purina to sort out the alleged problem.

    The “Saving Pets” group is now telling members that if they go to the media to share their stories, they must first communicate with the group leaders.

    They want to fully control the narrative. If that is not a red flag, I don’t know what is.

    All Kibble is “Bad”

    As of mid-January 2024, the “Saving Pets” group has raised and promoted concerns regarding all types of kibble. They are advising their members that no kibble, regardless of brand, can be considered safe for feeding pets.

    Within hours of her posting that video revealing the test results, Saving Pets doubled down on their campaign advising members to switch as quickly as possible to a fresh or raw diet with no kibble.

    This appears to be a deliberate effort to shift the discussion away from the test results that did not support their claim that “Purina is full of Toxins.

    The “acceptable” brands recommended in the group include AllProvide, a fresh food brand in which Dr. Morgan has a huge stake.

    For those unable to afford commercially prepared fresh or raw diets, Saving Pets advises preparing homemade cooked meals for their pets.

    Group members and administrators caution against seeking assistance from Board Certified Veterinary Nutritionists for recipes, asserting that those professionals are unqualified “shills for big kibble” and may only provide recipes rich in carbohydrates and synthetic vitamins, according to the group’s perspective.

    Studies indicate that the majority of homemade diets are lacking in certain minerals or contain excessive amounts of others. The diets formulated by Board Certified Veterinary Nutritionists are the only ones that are reliably and correctly balanced. Further information can be found HERE.

    I am concerned that this panic will lead many into feeding unbalanced diets that ultimately, do harm their pets.

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    Pet Food Misinformation & Armchair Veterinarians

    I mentioned above that the group is banning members and deleting comments that question the leaders and the advice being given. They are not, however, shutting down blatant misinformation.

    In just 10 minutes, I found the following statements (which, suspiciously, remain un-moderated). Some of the comments came directly from moderators:

    • “If the pet parent has received a Covid vaccine, they have shed Covid on their pet and that’s why their pet is dead”
    • “After a hurricane when the dead animals are floating around, they are picked up in trucks and taken to the Purina pet food factory”
    • “Pet food contains snake venom. It’s true.”
    • “Covid wasn’t a virus. We were all being poisoned with snake venom in our food and our pets food!”
    • “Veterinarians sell euthanized pets to the rendering plant and the pets are ground up and used in pet food. The collars aren’t even removed, they grind those up, too.”
    • “Veterinarians prescribe things to keep your pet sick so they can make more money off of you.”
    • “CBD is the only safe way to treat seizures, read this guide on it, and don’t take your veterinarian’s advice, they don’t know as much as you do.”
    • “Do not take your dog to a vet! They will only shame you for your choices. This herb is all you need.”
    • All Purina food is manufactured in China.”
    • “If you don’t feed a whole raw or homemade diet, you shouldn’t even have pets.”

    What does the group gain from allowing extreme misinformation to be spread? More panic, more anxiety, and more alarm. All of which drive engagement, clicks, and sales.

    Author’s Note: All of the above statements in the list are easily debunked with actual science and proven facts. At Hello Danes, we do not endorse, subscribe to, promote, or believe in the statements shared in the above list titled “pet food misinformation”. The list was created using actual statements from members of a public Facebook group.

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    How to Spot Misinformation on Social Media

    If you are struggling to understand how so many people screaming from the rooftops can be so wrong, this part of the blog post is for you! When you are digesting media about pet care, dog nutrition, and veterinary science, cross-check the information you receive against facts.

    This checklist of how to spot social media misinformation can help guide you!

    Verify Sources

    Cross-check information from reputable sources, such as official statements from Purina, veterinary organizations, or trusted news outlets.

    The only way to verify that a dog food product has been recalled is by visiting the FDA recalls page. If it’s not listed there as an active recall, then it doesn’t exist.

    Reach out to the company being accused! A quick note to Purina itself can help clear up a lot of misinformation and misgivings you may have, for example.

    While they do have an interest in maintaining a good public appearance, there is no reason to believe that they are trying to cover anything up. That’s a bad business practice that would be devastating to their financial success.

    When consuming content from bloggers and social media influencers, it’s important to evaluate the sources of their information.

    Are they drawing from reputable and credible sources, or are they employing excessive embellishments to provoke panic and fear, conveniently distorting the truth?

    Guard Yourself Against Predatory Influencers

    Be aware of influencers who attempt to deceive by presenting closed or outdated recalls as if they were present-day issues. Many of the so-called ‘recalls’ causing panic are resolved and belong to the past.

    Stay vigilant and don’t be swayed by misinformation that inaccurately portrays outdated concerns as immediate threats.

    Be wary of any controversial type of influencer who is primed to present you with a solution to the problem they claim is there, especially in the form of an affiliate link or product you can purchase. Don’t let them control your mind with panic and fear-based sales tactics.

    An affiliate link presented in good faith, for a product that could be helpful to pet owners is one thing. A profitable link presented to pet parents as a solution to anxiety and fear is another. That’s the one you need to watch out for.

    Fact-Check the Information You Hear

    Use legitimate and unbiased fact-checking websites to verify the accuracy of claims. Misinformation often crumbles under scrutiny.

    In reaction to misinformation being challenged, you might observe that members involved in cult-like behavior may dismiss the facts as part of an intricate plot, urging you to distrust experts, disregard your veterinarian, and be suspicious about individuals with legitimate credentials.

    Instilling doubt in experts (in this case veterinarians, veterinary nutritionists, and legacy pet food brands such as Purina that are backed by decades of nutrition research) is a fundamental aspect of cult mind control.

    Exercise extreme caution in navigating this situation and promptly disregard any commentary that intentionally undermines those with authority.

    Evaluate the Expertise of the Person Giving the Information

    Assess the credentials of those providing information. Celebrity status doesn’t necessarily equate to expertise, especially when promoting alternative products such as ‘detoxes’ and supplements.

    This holds even when the individual is an expert with a veterinary degree!

    If a particular expert, such as Dr. Judy Morgan for example, holds an opinion that diverges significantly from the consensus of their peers, it’s essential to treat them as an outlier and subject their views to thorough scrutiny.

    Dr. Karen Becker is another veterinarian whose profit-driven platform and controversial perspectives warrant careful consideration and questioning.

    While it’s acceptable and even encouraged for content creators, including bloggers like myself, to share information about various pet care choices, it’s important to verify that their opinions align with science, research, and evidence.

    Pseudoscience, alarmist marketing, and woo-woo theories unfortunately sell very well on social media; learn how to spot it.

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    Holistic Veterinarians and Controversial Medicine

    Be alert to signs that raise doubts about the authenticity of stories, particularly those from public-facing veterinarians who label themselves “holistic.”

    The term “holistic” implies consideration for the entire body.

    In theory, a truly holistic approach means addressing the pets well being with every tool available (including science, research, and medicine).

    Holistic should not mean:

    • Discrediting and avoiding conventional veterinarians altogether
    • Dismissing legitimate science
    • Exclusively opting for “natural” treatments, forgoing anything related to evidence-based veterinary medicine (a practice that may result in medical neglect and abuse)

    Because many “holistic” practitioners unfortunately promote and adopt the beliefs listed above, the term “holistic” may serve as a warning signal.

    I’ve extensively researched the “holistic veterinarians” and “experts” propagating the current media frenzy surrounding Purina. It’s noteworthy that each one of them has a potential financial stake if allegations against “big pet food” prove to be true.

    They have the financial motivation to drive people away from evidence-based veterinarians and science-backed pet foods. I find this ironic, given how often they promote the idea that their traditional veterinary peers are “shills for Big Pharma” and only recommend foods because they “receive kickbacks“.

    There is, of course, a time and a place for “holistic” care and natural remedies. My veterinarian falls into the category of “integrative” and we do use some natural treatments for the animals in our home. At its core, “holistic” is not the problem (nor should it be).

    As a community of pet lovers, we must draw the line on profit-driven misinformation. Many “Holistic” influencers have taken on the role of contemporary snake oil salespeople, offering unproven and often overstated solutions to exaggerated problems. It’s easy to sell things when what you promote is controversial.

    They are often primed and ready to sell a course, book, membership, or supplement to solve our problems as pet owners, all the while utilizing provocative marketing tactics to make it happen.

    Because Holistic medicine falls on a spectrum, it’s important that we recognize the role thoughtfully implemented holistic care may have in our pet’s health.

    However, more importantly, we need to recognize when “holistic” has gone too far.

    Author’s Note: Everybody deserves to earn a living when they share their skills and talents. At Hello Danes, we do use affiliate links to help us pay for the costs associated with running this site. We also put a lot of effort into aligning ourselves with experts and presenting research-based facts. To be fully ethical and transparent, I have chosen to turn off ad serving on this particular article.

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    Holistic Veterinarians & the Alt-Right

    In one post on Facebook, a “holistic” veterinarian (Dr. Barb Fox) suggested that links in her Facebook posts weren’t working because “Big Pet Food wants to prevent her from sharing the truth“.

    This resembles the conspiracy-style content often associated with members of the far-right group QAnon.

    When someone with credentials, like a veterinary degree, demonstrates a lack of critical thinking like this, it’s wise to disengage. Guard your time and attention, as misinformation can hinder your decision-making about pet care.

    It’s noteworthy that like all of the others, this “holistic” veterinarian who is spreading misinformation and predatory content operates a website selling online courses and books to solve your pet’s health problems the “natural” way.

    The formula is simple: induce anxiety in pet parents, create a sense of community, and sell the solution.

    On her Facebook page, Dr. Barb Fox shares content from an alt-right news source, signaling a concerning perspective. This is a discussion for another day, but it’s important to note that holistic wellness and elitism about pet food is a pipeline that feeds directly into anti-science conspiracies and alt-right belief systems.

    Holistic integrative “wellness” is often a dog whistle and that’s unfortunate. Too many “holistic” influencers promote anti-science and anti-veterinarian content, and that’s both dangerous and worth talking about.

    There is room for natural solutions and holistic care in science-backed veterinary medicine. But this is not it.

    The current media panic about Purina conveniently serves her financial interests, as it does for most other “holistic” veterinarians with online platforms. They are riding this wave for every penny it’s worth.

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    Please leave thoughtful questions and comments below!

    Disclaimer: As the author, I want to clarify that I am not affiliated with Purina. They have not sponsored or funded this article, and our site does not receive compensation from them. In adherence to ethical considerations, ad serving for this particular article has been disabled. This post does not generate any profits for the blog or myself and has been published at my own expense.

    Comment Moderation: This blog does not tolerate misinformation or hate speech that is directed toward the author, readers of this blog, or veterinary professionals. Constructive and well-articulated arguments from both perspectives of this discussion are welcomed and will be approved as time allows, provided they contain verifiable information and contribute to thoughtful discussions on the topic.